Production & Strategy: Page 12

Experiential Marketing, Activations & Sponsorships
In Plane Sight: See How These Airport Activations Engaged Travelers
Brands such as The Macallan and Emergen-C set up shop on the ground to promote new products and attract the attention of passengers on the go.
The Macallan Colour Collection Pop-Up
Opinion & Experts
Meet Our Advisory Board for the 12th Annual BizBash Event Experience Awards
Learn more about who will be judging submissions—and what they're looking for in a winning one.
Eea12 Advisory Board Article Image 2 01
Experiential Marketing, Activations & Sponsorships
See How PrettyLittleThing Is Bringing Its Online Shop to College Campuses
The e-retailer is visiting schools across the U.S. with its fun pop-up store experience.
The e-retailer's decked-out school bus is painted a pale pink.
Programming & Entertainment
How This Platform Is Simplifying Corporate Event Entertainment Booking
EVA—which just announced $2 million in funding—bridges the gap between planners and performers, offering a streamlined, tech-driven approach to booking event entertainment.
Makenzie Stokel and Channing Moreland started EVA when they were college roommates in Nashville. The pair, now 30 years old, are on a mission to connect corporate clients with high-quality event entertainment.
Opinion & Experts
Top Trending Stories on BizBash: September 2024
Wondering what the rest of the industry is up to? Here, BizBash offers a peek over the fence at what other event profs have been reading this month.
To celebrate this year's US Open, creative experience agency CNC teamed up with Procter & Gamble and Downy—along with tennis star Venus Williams—to create the 'Rinse It Out' pop-up in NYC's Flatiron neighborhood. Read more: US Open 2024: 18 Grand Slam Events, Activations, and Collabs That Served More Than Tennis
Experiential Marketing, Activations & Sponsorships
Gangster's Paradise: See How HBO’s ‘The Penguin’ Took Over New York City
To promote its new series, the streaming service infiltrated festivals, local businesses, and more with nods to the title character's seedy underworld.
In celebration of the premiere of the series on Max, T Brand Studio, the content studio within New York Times Advertising, transformed the newspaper's cover wrap into Gotham’s fictional hometown tabloid, the Gotham Gazette.
Most Popular
Experiential Marketing, Activations & Sponsorships
Cannes Lions 2025: 90+ Bold Builds and Big Ideas From the French Festival of Creativity
Brands & Event Pros
Industry Innovators 2025: Sephora
Brands & Event Pros
Industry Innovators 2025: 10 Brands That Took Experiential Marketing to a Whole New Level
Experiential Marketing, Activations & Sponsorships
50 Cool Event Ideas You May Have Missed From Liquid I.V., Martha Stewart, Foot Locker, and More
Innovators
Industry Innovators 2025: Netflix
Brands & Event Pros
Industry Innovators 2025: Chase
Experiential Marketing, Activations & Sponsorships
28 Cool Event Ideas You May Have Missed From Marvel Studios, Red Bull, YSL Beauty, and More
Here’s a look at some steal-worthy ideas we spotted in September 2024.
Disney Junior Activation at D23
Experiential Marketing, Activations & Sponsorships
See Inside This Year's Fast Company Innovation Festival
The media brand’s annual event celebrated its 10th year with big-name interviews, adult “field trips,” and a record number of brand partners.
The Main Stage at BMCC Tribeca Performing Arts Center featured conversations with Ryan Reynolds, Issa Rae, Lin-Manuel Miranda, and Netflix co-CEO Ted Sarandos (pictured). The courtyard and lobby of the venue hosted activations and sampling opportunities.
Experiential Marketing, Activations & Sponsorships
Emmy Awards 2024: Jaw-Dropping Event Designs From Netflix, HBO | Max, Disney, and More
Along with gold hardware, TV's biggest night awarded stars and execs with dazzling parties before and after the ceremony.
Television Academy's Governors Gala
Opinion & Experts
Bumble's Head of Experiential Shares 11 Rules for Creating Authentic Events
Annie Thompson shares her rules for creating effective, authentic events and brand activations.
Earlier this year, Bumble gave users with success stories the chance to win a wedding at its 'Little Yellow Wedding Chapel' in Las Vegas.
Experiential Marketing, Activations & Sponsorships
Why AARP Might Be the Coolest Brand Activating Right Now
The organization, which is synonymous with mature folks, sponsored The Rolling Stones’ latest tour and took a fun branded activation on the road.
“Part of the AARP culture is to sponsor events and help bridge generations, just like what the Stones do as well,” said Jason Weinstein, AARP’s vice president of event strategy and service, about the partnership between the band and the organization.
Event Production & Fabrication
Inside the 2024 Retail Influencer CEO Forum—Where the Influence of Live Events Took Center Stage
The figures presented at the NYC event prove that brand activations and live events are huge opportunities for driving revenue, particularly from Gen Z consumers.
The 2024 Retail Influencer CEO Forum, which took place on Sept. 10, included a seated dinner for select CEOs that took place during a conversation between Joanna Coles and Martha Stewart.
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