Production & Strategy: Page 13

Experiential Marketing, Activations & Sponsorships
Glitz, Glam, and Goldfish?!: See the Brand Highlights From NYFW Spring/Summer 2025
Brands such as Samsung, L.L.Bean, and Olaplex engaged the fashion crowd with parties, pop-ups, and designer collabs.
Each sleepwear garment includes a hangtag with a QR code that offers a behind-the-scenes look into Smith’s personal experience with the Galaxy Ring and how it inspired the pieces.
Opinion & Experts
Event Profs Share Their Favorite Vendors Who Make Magic Happen
Event professionals reveal their preferred vendors across AV, catering, florals, photo booths, and more.
'Memorializing an event for attendees in real time is always key for us, and The Bosco has never disappointed,' says Massah David, co-founder and creative director of creative agency MVD Inc, of her go-to photo booth company. Here, The Bosco provided a greenery-filled booth for a 2019 activation with FILA, where the brand shared its fashion-fueled interpretation of exploring nature.
Experiential Marketing, Activations & Sponsorships
See the Colorful Playground (and Giant Slide) That Google Play Brought to a Music Festival
Play Points members at Zedd in the Park were able to earn rewards, get exclusive merch, and score major stage views at the over-the-top experience.
Like the brand's previous activations, the Google Play Playground aimed to reward its Play Points members and help connect them to content beyond the Play Store.
Opinion & Experts
Ask the Editors: What Makes an Event or Experience Feel Authentic?
The BizBash editors take our fall print issue’s theme to heart and share how they think authenticity shines through in an event.
'How do we market in extraordinary ways but also include the audiences that you are marketing to—in the concept development and production phases—in an authentic way?' asks Ashley Henderson, founder and executive producer of League Twenty Two and a 2024 BizBash Industry Innovator.
Programming & Entertainment
Booking a Controversial Event Speaker? Here’s How to Prepare for the Unexpected
Careful preparation and clear communication are key to managing the risks of booking a potentially polarizing speaker.
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Opinion & Experts
Event Profs Share Their Wildest Event Ideas—That Actually Worked
From a gallery of intentionally ugly artwork to an immersive theater event set during a typhoon, event profs reveal their most daring—and successful—activations that pushed the limits of creativity.
For an event in Hong Kong, immersive theater company Secret Theatre took guests by boat to a spooky, haunted island with an imaginary serial killer. A dramatic twist they didn’t expect? A typhoon. Read on to learn how the team turned it into a positive—and headline-grabbing—experience.
Most Popular
Brands & Event Pros
Industry Innovators 2025: Sephora
Experiential Marketing, Activations & Sponsorships
Cannes Lions 2025: 90+ Bold Builds and Big Ideas From the French Festival of Creativity
Brands & Event Pros
Industry Innovators 2025: 10 Brands That Took Experiential Marketing to a Whole New Level
Experiential Marketing, Activations & Sponsorships
50 Cool Event Ideas You May Have Missed From Liquid I.V., Martha Stewart, Foot Locker, and More
Innovators
Industry Innovators 2025: Netflix
Brands & Event Pros
Industry Innovators 2025: Chase
Experiential Marketing, Activations & Sponsorships
Has This Media Brand Solved the Experiential Marketing Equation?
Gallery Media Group’s events franchise, Gallery House, aims to be the place for both top brands and creators during major cultural moments.
During both Coachella and Stagecoach, guests partied at the Gallery Desert House.
Opinion & Experts
Checking In: What's Your Biggest Challenge Today as an Event Prof?
From compressed timelines to hotel rates, event profs share with us the biggest challenge they're facing right now.
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Experiential Marketing, Activations & Sponsorships
Trend Spotted: Brands Are Transforming Private Homes Into Ongoing Immersive Experiences
Whether it's running for a few days or a few seasons, here are some must-have moments for making brand takeovers in private estates both immersive and unforgettable.
3. Unique Settings for VIP Dinners
Opinion & Experts
Top Trending Stories on BizBash: August 2024
Wondering what the rest of the industry is up to? Here, BizBash offers a peek over the fence at what other event profs have been reading this month.
The Dunkin’ House returned to Lollapalooza grounds with a two-story build out produced by Live Nation. Highlights included a bracelet-making station, airbrush tattoos, iced coffee samples, and a second-floor lounge with plush seating areas and views of the festival grounds below. See more: Lollapalooza 2024: 10 Pitch-Perfect Brand Activations From Ulta, T-Mobile, M&M'S, and More
Experiential Marketing, Activations & Sponsorships
Want to Engage College Students? Give ‘Em Free Food—That’s What Uber Did
The brand’s “The One Shop” is designed to promote its new membership program aimed at the campus crowd.
The tour kicked off Aug. 21 at the University of Miami and will wrap up at the end of October at the University of Southern California.
Experiential Marketing, Activations & Sponsorships
Take a Hike: Find Out Why BÉIS Is Camping Out at National Parks
To promote its new durable Utility Collection, the luggage brand decked out its RV with fun rustic elements and plenty of bag options.
Visitors are able to get creative at outdoor coloring stations.
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