Production & Strategy: Page 8

Experiential Marketing, Activations & Sponsorships

See Inside Olivia Rodrigo’s Purple-Filled NYC Subway Takeover

The pop star's new partnership with Sony LinkBuds came to life as a two-day subway takeover with '90s-inspired touchpoints, purple decor, and butterflies.

The 'O Line' was a nod to Rodrigo’s hit “Obsessed' and featured a larger-than-life mosaic installation—as all NYC subway stations do—complete with purple butterflies.

Event Production & Fabrication

See How the San Diego Food + Wine Festival Expanded Its Reach

Over the past two decades, the annual event has evolved into a platform for discussions on sustainability, equity, and the future of the industry, in addition to showcasing great food and drink.

Festivalgoers enjoyed the Grand Tasting event, which featured Michelin-starred and James Beard-nominated chefs, live-fire cooking demonstrations, immersive VIP experiences, and tastings from top wine regions like Paso Robles, Temecula, and Napa.

20 Toasty Tips for Keeping Guests Warm at Winter Events

Discover how to infuse warmth into your event—without sacrificing style and creativity.

Sometimes, leaning into the season through cozy, winter-inspired decor can add a natural warmth to your event design. For a corporate holiday party held in December 2023, Sterling Engagements created a stylish wintry retreat in a lodge-like setting. The space featured snow-dusted trees, serene blue lighting inspired by the winter sky, and a color palette complemented by shimmering metallics that were designed to catch the light. The centerpiece of the festive gathering was the plaid dance floor and eye-catching ceiling installation, which mixed different mediums including winter greens, pine cones, starbursts, and more. Florals furthered the whimsical, wintry theme.

Experiential Marketing, Activations & Sponsorships

29 Cool Ideas You May Have Missed From Gymshark, Ghirardelli, J.Crew, and More

Here’s a look at some steal-worthy ideas we spotted in December 2024.

In a fun, holiday-inspired touch, a Christmas tree was constructed from medicine balls.

Opinion & Experts

BizBash's 25 Most Popular Stories From 2024

This year, readers continued to love event inspo from high-profile events like Coachella and Cannes Lions.

Working with experiential agency Seen Presents, Netflix returned to Cannes Lions for its second year in 2024, hosting an interactive Squid Game dalgona cookie-based challenge. Guests attempted to beat the clocks as they navigated their way around a series of wired shapes without getting shocked.

Opinion & Experts

What Was Your Favorite BizBash Story You Wrote in 2024?

Our editors share the most memorable stories they worked on this year.

Hands And Laptop Article 2

Cannes Lions 2025: 90+ Bold Builds and Big Ideas From the French Festival of Creativity

50 Cool Event Ideas You May Have Missed From Liquid I.V., Martha Stewart, Foot Locker, and More

Fanatics Fest 2025: This Mega Celebration of Sports Fandom Returned For a Bigger, Bolder Second Year

Inside the Build: How Bellagio Fountain Club Delivers F1® Weekend’s Most Luxurious Hospitality Experience

Industry Innovators 2025: 10 Brands That Took Experiential Marketing to a Whole New Level

Gov Ball 2025: 25+ Eye-Catching Brand Activations From the NYC Music Festival

Event Production & Fabrication

How One Company Brought This Year's Biggest Holiday Events to Life

Over the last month, the team at PRG has handled technical production for the Macy's Thanksgiving Day Parade, the Christmas Tree Lighting in Rockefeller Center, and other high-profile holiday events.

PRG handled technical production for CBS's 'Go Home for the Holidays' TV special on Dec. 20. The live event, hosted by Josh Groban, also featured performances by James Bay, Jennifer Hudson, Tori Kelly, and The War and Treaty. (Pictured: Last year's special featured a performance by Grammy-winning gospel singer CeCe Winans.)

Opinion & Experts

20 Event Professionals Share Their Biggest Hopes for the Industry in 2025

Industry experts weighed in on what they hope to see in the event industry in 2025, from technological advancements to deeper human connections.

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Event Production & Fabrication

The Best Events, Activations, and More From Art Basel Miami Beach and Miami Art Week 2024

Relive the best immersive exhibits, events, activations, collaborations, dinners, lounges, and more in our recap.

'The Great Elephant Migration' on Miami Beach

Event Production & Fabrication

BizBash Hosts Live Event Experience Award Ceremony for the First Time in Five Years

Nearly 200 event profs gathered in New York City to celebrate the winners of the 12th annual EEAs.

Experiential Marketing, Activations & Sponsorships

How Bravo Is Expanding Its Experiential Strategy with a New Fan Festival

The network’s first Bravo Fan Fest in Miami invited attendees to interact with on-theme brand environments and participate in tapings of Watch What Happens Live.

State Farm’s Closet by Bravo offered a space for attendees to peruse memorable outfits and artifacts from Bravo series, along with looks worn by Jake from State Farm. Below Deck’s Captain Sandy and Southern Charm’s Madison LeCroy interacted with fans in the space.

Event Production & Fabrication

Starry Night: Get a Peek Inside This New Celestial Installation in NYC

Creative director and production designer Ethan Tobman transformed Genesis House into a Korean night sky.

'In my creative dialogues with Genesis, we hunted for clues to unlock immersive storytelling authentic to Korean history and culture. I tend to look for visual inspiration in history and design first. When we came across the concept of Dongji—the longest night of the year—this seemed to humanize an experience of celebrating the changing quality of light outside to inspire how we might feel immersed by the experience inside the space,' Tobman said.

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