The 3.8-mile track along the Strip featured 17 high-speed turns, all set to the backdrop of Las Vegas’ biggest landmarks. While track construction is estimated to have cost around $500 million, the investment may have been worth it: The race weekend's overall economic impact is estimated at a whopping $1.2 billion, according to the Las Vegas Convention and Visitors Authority.Photo: Courtesy of Las Vegas Grand Prix
LAS VEGAS—The Formula 1 Heineken Silver Las Vegas Grand Prix roared back to the Strip for its second year from Nov. 21-23, blending the adrenaline of world-class racing with the unmatched energy of Las Vegas. With George Russell of Mercedes-AMG PETRONAS taking P1 and Max Verstappen clinching the 2024 World Drivers’ Championship, the high-stakes competition kept 306,000 fans on the edge of their seats. Drivers navigated the 3.8-mile track at breakneck speeds exceeding 220 mph, zooming past the city’s legendary resorts, casinos, and landmarks.
But the action wasn’t limited to the track. In addition to ultra-luxe hospitality experiences, celeb-packed parties, and high-energy performances from the likes of Boyz II Men, Ludacris, OneRepublic, and Steve Aoki, attendees could experience new and unique attractions like culinary experiences from chef Gordon Ramsay and Papi Steak; couples tying the knot with Elvis at a Formula 1-themed wedding chapel; fans skating on the Las Vegas Skate Circuit between racing sessions; and more.
Brand new this year was the F1 Las Vegas Grand Prix Fan Experience, where attendees enjoyed panels and autograph signings, live car runs, interactive displays, local food vendors, and entertainment. Read on for more event highlights—on and off the track—from brands like ESPN, American Express, Jack Daniel's, PUMA, PATRÓN Tequila, Red Bull, T-Mobile, and more.
Entrance Sign
For the second consecutive year, Blueprint Studios served as the official design partner for the Formula 1 Las Vegas Grand Prix. The team brought to life thousands of square feet of multilevel structures, miles of printed signage, bespoke furniture designs, and unique LED lighting installations. Highlights of its hospitality spaces included Skybox, which evoked classic Las Vegas glamour while overlooking the main grandstand; Turn 3 Club, a new space that placed fans right in the action of—you guessed it—the track’s turn 3; and Club Overtake; a nightclub-inspired space at turn 4.
Blueprint Studios also unveiled a dynamic race entrance sign (pictured) that set the stage for the adrenaline-filled days ahead.
Blueprint Studios also unveiled a dynamic race entrance sign (pictured) that set the stage for the adrenaline-filled days ahead.
Photo: Courtesy of Blueprint Studios
Neon Garden's Mega Tree
The Blueprint Studios team also worked on several engaging fan activations, including at the VIP F1 Paddock Club. The space included the Neon Garden, which featured a three-story MDX LED Mega Tree that lit up the night sky—and quickly became a popular spot for selfies throughout the event.
Photo: Courtesy of Blueprint Studios
ESPN Putt Stop
Also in the Paddock Club, ESPN hosted an outdoor, neon-lined mini-golf course playfully named "Putt Stop."
Photo: Courtesy of Blueprint Studios
Silent Disco Experience
Another fun activation was the Silent Disco in the East Harmon Fan Zone. Complemented by a giant, eye-catching boom box, the Blueprint Studios-designed space allowed fans to unwind and dance to curated beats—all while choosing their favorite tunes through glowing headphones.
Photo: Courtesy of Blueprint Studios
Carcade Arcade
Also in the East Harmon Fan Zone was the Carcade Arcade Experience, where the Blueprint Studios team mixed the adrenaline of Formula 1 with the nostalgia of gaming. Fans could relax, compete, and immerse themselves in vintage arcade vibes.
Photo: Courtesy of Blueprint Studios
Pup-Position Activation
The Pup-Position Activation was an unexpected—and crowd-pleasing—addition, offering an engaging space for fans and their furry companions. The doghouse-themed setup featured vibrant graphics of racing dogs. Inside, visitors encountered a whimsical display of dogs in racing gear, surrounded by lush greenery for photo ops. There was also a custom dog tag engraving station.
Photo: Courtesy of Blueprint Studios
Ramsay's Garage
Blueprint Studios also worked on several bespoke restaurants within the Paddock Garages, including Ramsay’s Garage, a pop-up, high-end, ultra-VIP eatery from chef Gordon Ramsay. The trackside experience featured three days of diverse cuisine, all overseen by Ramsay himself—which guests could enjoy as F1 cars raced just feet away.
Photo: Courtesy of Blueprint Studios
Papi Steak Garage
Another ultra-luxury option was a partnership with Fontainebleau Las Vegas, which transformed an F1 Garage into Papi Steak, a trackside dining experience featured cuisine from David “Papi” Einhorn and David Grutman’s Groot Hospitality. The vibrant space featured bold colors, luxe textures, and vibrant floral walls.
Overall, Blueprint Studios’ work—which spread across 300,000 square feet of structures, activations, and branded experiences and was completed within eight weeks—required 350 professionals working on everything from structural builds to AV installations.
Overall, Blueprint Studios’ work—which spread across 300,000 square feet of structures, activations, and branded experiences and was completed within eight weeks—required 350 professionals working on everything from structural builds to AV installations.
Photo: Courtesy of Blueprint Studios
Formula 1 Las Vegas Grand Prix 2024 Fan Experience
This year, the Grand Prix hosted its first-ever free, daytime fan experience Nov. 22-23. Taking place on Las Vegas Boulevard across from Wynn Las Vegas, the all-ages experience featured F1 team appearances, live entertainment, fun photo ops, local food trucks, and more.
Photo: Courtesy of Las Vegas Grand Prix
In addition to live Q&As and autograph signing sessions, fans could enjoy the F1 Academy Showcase, letting them get up close and personal with an F1 Academy car. There were also interactive activations from brands like title sponsor Heineken Silver.
Photo: Courtesy of Las Vegas Grand Prix
American Express' space invited fans to put their F1 skills to the test with trivia, explore custom livery designers, access premium giveaways, and more.
Photo: Courtesy of Las Vegas Grand Prix
Jack's Garage
On Nov. 22, Jack Daniel’s Tennessee Whiskey—in partnership with McLaren Racing and Universal Music Group for Brands—hosted Jack’s Garage: Las Vegas, an exclusive event celebrating the Grand Prix.
Photo: Kursza/Danilo Lewis
The speakeasy-style On The Record venue at Park MGM Las Vegas was transformed into Jack’s Garage for an evening featuring live music, local eateries, unique stations celebrating McLaren Racing, and signature Jack Daniel’s cocktails. The event took advantage of the quirky venue's unique decor, adding branding to elements like a wall of retro TVs.
Photo: Kursza/Danilo Lewis
The venue's patio features a double-decker bus; the event team branded it and added a "Never drink & drive" sign.
Photo: Kursza/Danilo Lewis
During the event, Grammy Award-winning R&B superstar T-Pain performed for a packed audience of fans and VIP guests.
Photo: Kursza/Danilo Lewis
Bellagio Fountain Club & Fountain Walk
MGM Resorts International hosted a number of race-weekend experiences, including the sold-out Bellagio Fountain Club. The luxury destination, which offered prime race views in front of the Fountains of Bellagio and just feet from the circuit's longest straightaway, drew celebrities and athletes like Seth Rogen, Eva Longoria, Cedric the Entertainer, and many more.
Photo: Courtesy of MGM Resorts
New this year, the experience was expanded to become the Fountain Walk, transforming Bellagio’s main drive into a vibrant hub of activations for Bellagio Fountain Club guests. Highlights included the “Pit Stop Challenge,” where fans tested their speed and precision as part of a pit crew; a race car simulator and repurposed memorabilia acting as decor at Memento; a “recovery lounge” by Hyperice; and other experiences from brands and venues like Swingers Crazy Golf, Beam Suntory, BODYARMOR Flash I.V., Rémy Martin, and Heineken.
Photo: Courtesy of MGM Resorts
As the race came to a finish, four-time world champion Max Verstappen, Las Vegas Grand Prix winner George Russell, P2 Lewis Hamilton, and P3 Carlos Sainz all headed to the Las Vegas Grand Prix Winner's Stage at Bellagio Fountain Club to celebrate their wins as the race logo and the drivers’ images were projected onto the Fountains of Bellagio and fireworks filled the sky.
Photo: Courtesy of MGM Resorts
Enhancing the Bellagio Fountain Club experience was a culinary lineup featuring top chefs including Jean-Georges Vongerichten, Mario Carbone, David Chang, Wolfgang Puck, Masaharu Morimoto, and others, who led an evolving dining program and interacted with guests throughout the weekend.
Photo: Courtesy of MGM Resorts
PUMA Speedcat Event
PUMA celebrated its latest Speedcat collection of motor sport-inspired shoes with a launch event on Nov. 21. Notable guests—including Emily Ratajkowski, Xavi Simons, Jodie Woods, and more—joined the celebration, with DJ Noodles providing the soundtrack. The night wrapped up with a DJ set by Paris Hilton.
Photo: Jojo Korsh/BFA
The party evoked the brand's latest campaign starring Dua Lipa and Rosé; decor immersed guests in the campaign’s road trip adventure, complete with a replica of Rośe’s motel room set as a standout photo moment.
Photo: Jojo Korsh/BFA
Attendees also had the opportunity to delve into the sneaker’s journey, from archival pieces to recent standout collaborations, while also customizing their own Speedcat sneakers.
Photo: Jojo Korsh/BFA
PUMA Flagship Store Grand Opening
During race weekend, PUMA also officially opened the doors to its second North American flagship store in Las Vegas at BLVD Las Vegas. The 25,000-square-foot retail space spans three stories.
Photo: Courtesy of PUMA
Highlights include an Immersive Motorsports Zone, where customers can take the wheel of a professional-grade F1 racing simulator and virtually race down the Las Vegas Strip. There's also an interactive arcade and a customization studio where customers can personalize apparel and footwear.
Photo: Courtesy of PUMA
PUMA Paddock Suite
PUMA also hosted the exclusive Paddock Suite, offering prime views of the race track for a star-studded guest list that included Ashley Graham, Coco Jones, Luka Sabbat, and more. Guests could pose in front of a wall of helmets offset by a neon-lined PUMA logo.
Photo: Courtesy of PUMA
amfAR Las Vegas Gala
AmfAR raised more than $3 million at its inaugural amfAR Las Vegas gala on Nov. 22. In addition, the foundation will receive a portion of nearly $11 million generated with event partner RM Sotheby’s in a live auction of five rare luxury automobiles. The exclusive event took place at Wynn Las Vegas during Race Week.
Photo: Ryan Emberley
Comedian Jay Leno hosted the evening, which honored actor, writer, and director Sylvester Stallone and entrepreneur, philanthropist, and model Jennifer Stallone.
Photo: Ryan Emberley
Actress Amber Riley opened the evening, which was presented in partnership with Paramount Global, while Diana Ross performed several of her iconic hits at the end of the night.
Photo: Getty Images
Barry's LIFT Pop-Up
Throughout race weekend, global fitness brand Barry’s hosted exclusive LIFT classes at Zouk Nightclub at Resorts World Las Vegas.
Photo: Kursza
The venue's screens were adorned with racing-inspired decor. Ahead of classes, attendees could get energized by grabbing a can of CELSIUS, Barry’s exclusive energy drink partner—and on the way out, there was an area to recharge and recover with Therabody products, alongside skincare essentials provided by beauty brand Fresh. There were also post-class Chobani 20G Protein beverages on hand, plus an opportunity to shop exclusive Barry’s Las Vegas Race Weekend merch by lululemon.
Photo: Kursza
The PATRĂ“N G.O.A.T. Circuit with Shaun White
On Nov. 22, PATRĂ“N Tequila and Olympic gold medalist Shaun White hosted the PATRĂ“N G.O.A.T. Circuit, a public event tied to the Las Vegas Grand Prix. The experience took place across the Encore Players Lounge, Wynn Race & Sports Book, and Overlook Lounge at Wynn and Encore Las Vegas, where White engaged with fans by preparing PATRĂ“N Silver margaritas.
Photo: Steven Blanco
Carlos Sainz Smooth Operator Dance Lounge
On Nov. 20, ARIA Resort & Casino transformed its ALIBI Ultra Lounge into the Carlos Sainz Smooth Operator Dance Lounge, inspired by the Ferrari driver's nickname famously earned from singing the song while passing competition during races. Sainz walked into the party at midnight, grooving to the tune played by a DJ and an accompanying live saxophonist.
Photo: Courtesy of ARIA Resort & Casino
The neon-lit venue featured photos of the driver, who signed autographs and took photos with hundreds of fans.
Photo: Courtesy of ARIA Resort & Casino
F1 Las Vegas Merchandise Hub Presented by American Express
Formula 1's official merchandise hub, presented by American Express, opened from Nov. 9 to Dec. 2 at The Venetian Resort Las Vegas. This year’s merchandise collaborations include the Peanuts characters; Grand Prix and Vegas Golden Knights jerseys, shirts, and hats; an exclusive apparel line in collaboration with the Las Vegas Raiders; a Malbon Golf race-inspired capsule collection; and the 2024 Las Vegas Grand Prix Collection.
Photo: Courtesy of F1
In a fun moment, shoppers could enjoy a racing-themed Peanuts photo op.
Photo: Courtesy of F1
Red Bull Energy Station
Red Bull and its agency of record, Wasserman, built the Red Bull Energy Station, a trackside hospitality experience with multiple levels of indoor and outdoor viewing options, live entertainment, and gourmet cuisine. Experiential marketing agency ASV was on hand to build several elements of the activation, including a main bar with a curved, mirrored halo, along with a variety of custom logos.
Photo: Courtesy of ASV
ASV also created a custom-built, wood-slatted entrance and structure that supported guest registration, along with display cases to showcase driver suits and Olympic medals/artifacts, a new WIIINGS FOR YOUR WINTER display platform to showcase one of several F1 cars on site, custom drink rails, and more.
Photo: Courtesy of ASV
T-Mobile Zone
Also during race weekend, ASV worked on the T-Mobile Zone at the Sphere, supporting its clients CAA Brand Consulting and T-Mobile. ASV produced and installed all the graphics for the three-story event structure, including several massive light box graphics that lit up the display at night. The space hosted three nights of performances featuring Ludacris, Alesso, OneRepublic, and more; it also featured private bars, silent disco DJ performances, daily giveaways, complimentary device charging, and more.
Photo: Courtesy of Las Vegas Grand Prix
The Rosé After Dark Bar
Château d'Esclans, creator of the iconic Whispering Angel rosé, debuted its luminous new Rock After Dark bottle at the Grand Prix. As the official rosé of the event, Whispering Angel and Rock After Dark were both poured at the Rosé After Dark Bar, located inside the Neon Garden at the entrance to the Paddock Club.
Photo: Courtesy of Château d'Esclans
The After by Wynn at Delilah Las Vegas
The marquee event of Wynn’s Ultimate Race Week—which included room discounts, retail activations, and other exclusive experiences—was The After by Wynn, held at Delilah Las Vegas. The star-studded, invite-only event was hosted by The h.wood Group, Wynn Las Vegas, and Bond Hospitality, and featured performances by CeeLo Green, Mark Ronson, and more.
Photo: Tyler Joe
Culture Kings' Exclusive F1 Collection
Streetwear brand Culture Kings teamed up with McLaren Racing and Mitchell & Ness on an exclusive collection to celebrate the Las Vegas Grand Prix. Formula 1 drivers Oscar Piastri and Lando Norris are featured across the collection of hoodies, tees, and jerseys, including bold graphics of their signature helmets and racing gear. The collection also includes a special women’s cropped jacket, available only in stores. To celebrate the collection, Culture Kings hosted an exclusive meet and greet with Pato O'Ward, McLaren Formula 1 Reserve Driver and Arrow McLaren IndyCar Team star. Fans had the chance to meet him in person and get their gear signed. Adding to the excitement, McLaren racing simulators were also set up in-store, giving fans a hands-on driving experience throughout the weekend.
Photo: Courtesy of Culture Kings
Formula 1 Heineken Silver Las Vegas Grand Prix Track
The 3.8-mile track along the Strip featured 17 high-speed turns, all set to the backdrop of Las Vegas’ biggest landmarks. While track construction is estimated to have cost around $500 million, the investment may have been worth it: The race weekend's overall economic impact is estimated at a whopping $1.2 billion, according to the Las Vegas Convention and Visitors Authority.
Photo: Courtesy of Las Vegas Grand Prix
Glowing exosphere displays on Sphere added a fun touch as drivers raced by.
Photo: Courtesy of Las Vegas Grand Prix
