Gingerbread House on Wheels Entertains TV Network's Clients
As a whimsical way to entertain media agencies and promote its brand during the holiday season, ION Network built a life-size gingerbread house and took it on a tour of New York, visiting 14 offices between December 10 and 14. ION enlisted the Michael Alan Group to help produce the 15-foot-long, 9-foot-tall, and 8-foot-wide take on the traditional Christmas baked good, which sat on the back of a flatbed truck and was coated with brown sugar, ginger, and icing. Inside, the marketing vehicle was decorated as a cozy living room, with a screen to watch the television network's content, an electric fireplace for photo ops, and a candy buffet where guests could box treats to take home.
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