Leslie KorenNew YorkAnimal PlanetThe 14th annual Watermill Center benefit brought out animal-inspired installations, a living step-and-repeat, and a burlesque swing dance.August 1, 2007New YorkA Cornfield Grows in Times SquareAugust 1, 2007New YorkUp DoNew Line hosted a giant dance party for the premiere of its summer movie musical Hairspray. July 24, 2007New YorkAll Shook UpReese's unveiled a collectors-edition candy inspired by Elvis and a chance to win a pink Cadillac.July 19, 2007Event ManagementVideo Applications, Scharff Weisberg UnitingJuly 18, 2007New YorkShort Film Fest in Tribeca Goes SoloJuly 17, 2007StrategyCaterer Samples Local FareJuly 17, 2007Programming & EntertainmentSopranos Makes Journey Cover Band's SummerJuly 12, 2007GlobalNew Hires for Condé NastJuly 10, 2007StrategyLive Earth Leaves a Carbon Footprint—and Critics Questioning the PointJuly 9, 2007Previous PagePage 2 of 4Next PageTop StoriesStrategyHow (and Why) to Clearly Define Your Event’s Mission StatementBy clearly defining your event's "why," you set the stage for a successful gathering and ensure that every element works in harmony toward a common goal. Here's how to get it right.Brands & Event ProsCall for Nominations: 2024 BizBash Fresh FacesIndustry InsidersHeadshots 2.0: Modern, Elevated Corporate Headshot ExperiencesEvent Design & DecorCoachella 2024: 5 Steal-Worthy Event Design Trends From This Year's FestivalBizBash SportsTeam Spirit: 5 Tips for Hosting a Private Event at a Stadium or Arena