PROMO: Smart Feature for Expo Program

E4382ises 152
Little things mean a lot. Take, for example, the simple feature on the program for a cocktail party to kick off the New York City Share Your Heart Volunteer Expo at Grand Central Terminal last week. The expo—produced in part by Grand Central, the Manhattan Chamber of Commerce, Corporate Volunteers of New York, and the New York chapter of the International Special Events Society—showcased 60 nonprofits and their volunteer opportunities. A perforated portion of Alpine Creative Group’s program listed participating organizations’ Web sites—making for a handy reference tool and bookmark. Smart. —Mark Mavrigian
Posted 02.16.05