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Top 50 Innovative Event Pros: Nick Fehr & Aaron Fisher-Cohen

The co-founders of the Bosco are putting a fresh spin on a ubiquitous party staple.

Nick Fehr and Aaron Fisher-Cohen, co-founders, The Bosco
Nick Fehr and Aaron Fisher-Cohen, co-founders, The Bosco
Photo: Courtesy of The Bosco

After launching their photo booth outfit in 2012, New York–based Nick Fehr, 25, and Aaron Fisher-Cohen, 29, have already opened an L.A. office and worked on more than 350 events across the world for brands like Wired, BMW, and Yahoo. They experiment with bold new takes on the now-ubiquitous party staple; in addition to video confessionals and basic photos, the Bosco offers unique functions that can automatically turn photos into GIFs or make images appear in 3-D.

Custom options abound, too­: At Pitchfork, the team created an aura-capturing booth for EMusic; for a Marriott-sponsored experience, a booth was fitted with facial-recognition technology that analyzed guests’ moods to select a backdrop. The goal is to keep the Bosco on the cutting edge of social media, marketing, and digital technology. “When we started this, our mindset was to do stuff that pushed the boundaries,” Fehr says. “Figuring out how to creatively execute clients’ concepts is the most exciting thing for us.”

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