Photo: Courtesy of Heath Hill
How he got his start: Hill has a background in real estate, which he credits for helping him stay focused on solving problems and creating win-wins for everyone involved in a project. "[Lime Media] started in 2005 with mobile billboards, and pivoted three years later to more of a solutions-based business around a fleet of assets—and then kept evolving," Hill says.
Now, Lime Media is an experiential marketing agency that specializes in customizing vehicles to create attention-grabbing experiences nationwide. The company's 36,000-square-foot headquarters is home to more than 120 vehicles, props, and other experiential assets. 
Lime Media specializes in creating customized vehicles for brands, including smart LED billboard trucks.Photo: Courtesy of Lime Media
What innovation means to him: "To me, innovation is thinking differently, constantly evolving, and trying new things. It is a top-three focus of mine," Hill explains. "I have seen this industry evolve and change significantly since we started. Creatives always want to push the envelope of what is possible, and social media has made influencers relevant to our pop-ups and mobile tours, which didn’t exist 10 years ago."
How he stays inspired: Hill is inspired by the industry's constant evolution—and the chance to "work with big, cool brands," he says. 
To promote the delayed Tokyo Olympics, Lime Media worked with NBC Sports Group to build an attention-grabbing, 13-foot-tall version of the six Olympic Rings—which was then driven more than 8,000 miles across the country.Photo: Courtesy of Lime Media
Memorable moments: He cites the first time he was able to activate in Times Square and at the Super Bowl as standout memories. "Growing up and getting into this industry, I never dreamed we would work with clients like Coca-Cola, SWA, AT&T, Nike, and Disney," he says.
His favorite thing about the experiential industry: "What is cool today may or may not be cool tomorrow—so you better evolve," Hill says.
Back to the full list: 20 Experiential Experts Changing the Future of Consumer Events
