BizBash
  • Production & Strategy
  • Catering & Design
  • Event Tech & Virtual
  • Venues & Destinations
  • Meetings & Trade Shows
  • Sports
  • Advertise
  • Events
Topics
  • Production & Strategy
  • Catering & Design
  • Event Tech & Virtual
  • Venues & Destinations
  • Meetings & Trade Shows
  • Sports
  • Advertise
  • Events
  • Industry Buzz
  • BizBash Lists
Resources
  • On-Demand
  • White Papers & E-Books
  • Podcast
  • Magazine
  • Events
  • Awards
  • Subscribe
User Tools
Follow BizBash
Instagram iconLinkedIn iconFacebook iconTwitter X icon Pinterest iconYouTube iconTikTok
  • About Us
  • Advertise
  • Get Featured
  • Press Releases
  • Newsletter Signup
  • Subscribe to Magazine
Follow BizBash
Instagram iconLinkedIn iconFacebook iconTwitter X icon Pinterest iconYouTube iconTikTok
  • Production & Strategy
  • Catering & Design
  • Event Tech & Virtual
  • Venues & Destinations
  • Meetings & Trade Shows
  • Sports
  • Advertise
  • Events
  • On-Demand
  • White Papers & E-Books
  • Podcast
  • Magazine
  • Events
  • Awards
  • Subscribe
  1. BizBash Lists

Escada Debuts New Collection—and New Venue

At a party showing the label's upcoming line, Chelsea venue Lotus Space showed off its offerings, too.

November 2, 2005

It was a party to show off Escada’s spring and summer 2006 collection—and a flock of live models did just that—but the event was as much of a coming-out party for its host venue, Lotus Space, just opened in Chelsea by Luis Collazo of floral design firm Lotus. Escada’s Carrie Niese and Cynthia Frednicki worked with Collazo to create the party’s look.

A gate made from a trellis of roses and dahlias flanked the entrance. As guests came inside from the rain, the candles dangling from the structure swayed delicately—until the wind extinguished them (luckily, Collazo was on hand with a lighter). Flats of green grass sat on the hardwood floor at the base of the white pillars in the venue.

Caterer Creative Edge Parties warmed up the damp crowd with comfort food like mushroom tarts, potato latkes, and a vegetarian take on meatballs (they were made with eggplant). Green tea martinis played on a tea trend we’ve been noticing—and their color complemented the rest of the foliage and the green uplighting throughout.

—Alesandra Dubin

Related Stories

Escada Launch Matches Decor to Bags

Diffa’s Dazzling Table Designs

The party to show off Escada´s spring 2006 collection featured models wearing pieces from the collection on a raised platform at the rear of Lotus Space.
The party to show off Escada´s spring 2006 collection featured models wearing pieces from the collection on a raised platform at the rear of Lotus Space.
Candles dangled from a gate made from a trellis of roses and dahlias at the entrance.
Candles dangled from a gate made from a trellis of roses and dahlias at the entrance.
Flats of green grass sat on the hardwood floor at the base of the white pillars in the venue.
Flats of green grass sat on the hardwood floor at the base of the white pillars in the venue.
Green tea martinis complemented the rest of the foliage and the green uplighting.
Green tea martinis complemented the rest of the foliage and the green uplighting.
Latest in BizBash Lists
2025 Industry Innovators Article Image Brands
Brands & Event Pros
Industry Innovators 2025: 10 Brands That Took Experiential Marketing to a Whole New Level
YouTube hosted a Creator Collective event, followed by a 20th birthday celebration on Google Beach during Cannes Lions.
Brands & Event Pros
Industry Innovators 2025: YouTube
In November 2024, Sephora Canada launched Shimmer Studio by Sephora, a pop-up experience designed for concert attendees coinciding with Taylor Swift's concert dates in Toronto.
Brands & Event Pros
Industry Innovators 2025: Sephora
At Dreamville Fest, concert attendees were able to visit the Chase Freedom Cashback Club, which included a bar, special giveaways, games, and photo printouts. Chase Freedom cardholders also received exclusive access to the viewing deck with a plus-one, along with other perks throughout the festival.
Brands & Event Pros
Industry Innovators 2025: Chase
Related Stories
Crystal chandeliers and plastic skeletons entangled in synthetic spiderwebs hung above the dance floor at the Central Park Conservancy’s annual Halloween ball.
BizBash Lists
Central Park Party Has Dark Decor
A week before its public opening, Top of Rock’s newly refurbished observatory and event space were previewed for guests of Tishman Speyer Properties, members of the travel media, and guests of venue sponsors Target and Swarovski.
BizBash Lists
Tishman Gives Rainy First Look at Top of the Rock
At Time Out New York’s Eat Out tasting event, blowups of capsule reviews of the participating restaurants above each station made the event resemble a live version of the magazine’s listings.
BizBash Lists
Lessons From Time Out's Take on a Tasting
E5113ctccexterior 152
BizBash Lists
DESTINATION: Connecticut's Biggest New Venue
More in BizBash Lists
Brands & Event Pros
Industry Innovators 2025: 10 Brands That Took Experiential Marketing to a Whole New Level
These companies broke through the noise with creative activations, events, and experiences that engaged attendees, fans, and consumers.
2025 Industry Innovators Article Image Brands
Brands & Event Pros
Industry Innovators 2025: YouTube
From signature conferences to activations at major events, the video platform always has its creator community top of mind.
YouTube hosted a Creator Collective event, followed by a 20th birthday celebration on Google Beach during Cannes Lions.
Brands & Event Pros
Industry Innovators 2025: Sephora
The beauty retailer has broadened its international experiences and created impressive influencer activations.
In November 2024, Sephora Canada launched Shimmer Studio by Sephora, a pop-up experience designed for concert attendees coinciding with Taylor Swift's concert dates in Toronto.
Brands & Event Pros
Industry Innovators 2025: Chase
The financial services company keeps its cardmembers at the center of its activations.
At Dreamville Fest, concert attendees were able to visit the Chase Freedom Cashback Club, which included a bar, special giveaways, games, and photo printouts. Chase Freedom cardholders also received exclusive access to the viewing deck with a plus-one, along with other perks throughout the festival.
Brands & Event Pros
Industry Innovators 2025: Google
As the tech giant continues to roll out advancements in its AI products, it’s also building on its IRL human connections.
As the Official Fan Phone of the NBA and WNBA, Google Pixel returned to NBA All-Star Weekend this year with multiple interactive experiences. The Google Pixel House included photo moments, an open court, and other daytime and evening programming.
Brands & Event Pros
Industry Innovators 2025: WNBA
The Women's National Basketball Association is dominating the sports world with record-breaking sponsorship deals and a growing fanbase.
Pinterest recently signed a new sponsorship deal with the 2024 WNBA Champion New York Liberty that will include exclusive content, in-game experiences, and community outreach.
Most Popular
Brands & Event Pros
Industry Innovators 2025: Sephora
Experiential Marketing, Activations & Sponsorships
Cannes Lions 2025: 90+ Bold Builds and Big Ideas From the French Festival of Creativity
Experiential Marketing, Activations & Sponsorships
Disney+ Leaned Into Y2K Vibes for a 'Throwback' Pop-Up Experience in LA
Experiential Marketing, Activations & Sponsorships
50 Cool Event Ideas You May Have Missed From Liquid I.V., Martha Stewart, Foot Locker, and More
Brands & Event Pros
Industry Innovators 2025: 10 Brands That Took Experiential Marketing to a Whole New Level
Sports
See Inside Sport Beach—The Game-Raising Activation That Had Everyone Talking at Cannes Lions
Brands & Event Pros
Industry Innovators 2025: PGA Tour
With the help of in-depth fan feedback and tech advancements, the golf organization has been able to create more engaging experiences.
Russell Henley played a shot from the 18th hole tee during the final round of the Arnold Palmer Invitational presented by Mastercard at Bay Hill Club and Lodge on March 9 in Orlando, Fla.
Brands & Event Pros
Industry Innovators 2025: Peacock
The streaming service has promoted its most popular franchises with elaborate immersive experiences.
At The Traitors Experience, games and puzzles ranged from rummaging through Alan Cumming’s iconic wardrobe to dodging lasers in a race against the clock, all against the backdrop of a private mansion transformed to reflect the series’ Scottish castle location.
Innovators
Industry Innovators 2025: Netflix
The streaming service continues to lead the pack of platforms with creative fan-focused experiences and activations.
Netflix brought its beloved franchise Stranger Things to Broadway. 'Stranger Things: The First Shadow' received four Tony awards.
Brands & Event Pros
Industry Innovators 2025: 11 Experiential Experts Reinventing How We Experience Brands
Meet the boundary-pushers, rule-breakers, and big thinkers shaping the future of experiential marketing.
2025 Industry Innovators Article Image Experiential2 B
Brands & Event Pros
Industry Innovators 2025: Tamara Francois and Adolfo Vasquez
The co-founders of The XP Agency see every touchpoint as an opportunity to connect—long before the event begins and long after it ends.
The XP Agency has worked on events for brands like Procter & Gamble, Netflix, Coca-Cola, and Ghirardelli.
Brands & Event Pros
Industry Innovators 2025: Sarah Sebastian
The owner and creative director of Rose Gold Collective brings a boutique mindset to bold brand moments.
Rose Gold Collective handled Don Q Rum's festival build at the Country Bay Music Festival in Miami.
Page 1 of 176
Next Page
BizBash
Follow BizBash
Instagram iconLinkedIn iconFacebook iconTwitter X icon Pinterest iconYouTube iconTikTok
  1. Privacy Policy
  2. CCPA: Do Not Sell My Personal Info
  3. Contact Us
  4. Site Map
© 2025 Connect Biz, LLC. All rights reserved.