Not one, but three separate red carpets paved the way to the gala Time magazine hosted to launch its Time 100 issue. Just as the issue celebrated influential artists, entertainers, religious and political leaders, business tycoons, scientists, and thinkers, a swarm of the powerful and popular—Condoleezza Rice, Jennifer Lopez, John McCain, Martha Stewart, and Ralph Lauren—walked the red carpets to gather for the party.The magazine’s events director, Kathy Petersen, oversaw the event and worked in tandem with EventQuest to produce the festivities. The three red carpets filled the street entry to Jazz at Lincoln Center, the ground floor lobby of elevators, and the sixth floor entry to the space. Guests then assembled for cocktails in the atrium—where EventQuest built a 25-foot-high wall of stretched Lycra to conceal a wall of images of jazz performers and make the overall look of the event more cohesive. Also in the atrium space, Cartier, one of the event’s sponsors, put together an exhibit of classic jewelry worn by famous people from the past, who in their day may have been on the list of important people—actress Gloria Swanson and heiresses Barbara Hutton and Doris Duke among them.
Inside the Allen Room, where 350 guests were seated for dinner by Great Performances, tables were covered with neutral-colored linens and an overlay with a cocoa-colored band, which gave a runnerlike effect. The menu included a first course of roasted vegetable pavé (made with layers of potato, zucchini, red pepper, squash, and parmesan) with baby artichokes and shiitake mushrooms. The main course consisted of herb-crusted lamb chop and grilled loin of lamb with a truffle jus served with parsnip puree, sea beans, carrots, and morels. EventQuest bathed the walls in a variety of colors—blues, golds, and reds—and with gobos of globes imitated the globe in the Time 100 logo. The magazine’s signature deep red border inspired simple floral arrangements of red roses and deep purple calla lilies gathered in square glass vases filled with glass pebbles.
To entertain notable guests were, well, more notables: an eclectic mix of three acts that appeared on this year’s list performed at the party. The Dixie Chicks played a few numbers, humorist Stephen Colbert—fresh from his much-debated appearance at the White House correspondents’ dinner—doled out 10 minutes of witty banter, and Paul Simon performed a selection of his classic songs. After dinner and presentations wrapped up in the Allen Room, guests spilled over into the atrium for an after-party that lasted well past midnight and featured rosé champagne from Cartier.
—Mark Mavrigian
Posted 05.17.06
Photos: Courtesy of EventQuest (rooms, tabletops, cocktail area), Greg Gallent (performances)
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Inside the Allen Room, where 350 guests were seated for dinner by Great Performances, tables were covered with neutral-colored linens and an overlay with a cocoa-colored band, which gave a runnerlike effect. The menu included a first course of roasted vegetable pavé (made with layers of potato, zucchini, red pepper, squash, and parmesan) with baby artichokes and shiitake mushrooms. The main course consisted of herb-crusted lamb chop and grilled loin of lamb with a truffle jus served with parsnip puree, sea beans, carrots, and morels. EventQuest bathed the walls in a variety of colors—blues, golds, and reds—and with gobos of globes imitated the globe in the Time 100 logo. The magazine’s signature deep red border inspired simple floral arrangements of red roses and deep purple calla lilies gathered in square glass vases filled with glass pebbles.
To entertain notable guests were, well, more notables: an eclectic mix of three acts that appeared on this year’s list performed at the party. The Dixie Chicks played a few numbers, humorist Stephen Colbert—fresh from his much-debated appearance at the White House correspondents’ dinner—doled out 10 minutes of witty banter, and Paul Simon performed a selection of his classic songs. After dinner and presentations wrapped up in the Allen Room, guests spilled over into the atrium for an after-party that lasted well past midnight and featured rosé champagne from Cartier.
—Mark Mavrigian
Posted 05.17.06
Photos: Courtesy of EventQuest (rooms, tabletops, cocktail area), Greg Gallent (performances)
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Walls were bathed in a variety of colors—blues, golds, and reds—and with gobos of globes that imitated the globe in the Time 100 logo.
In the atrium space, EventQuest built a 25-foot-high Lycra wall to cover up images of jazz performers and make the look of the event more cohesive.
Among the performers who appeared on the magazine’s list were the Dixie Chicks, who performed a few numbers for guests.
Sponsor Cartier put together a collection of classic jewelry worn by famous people who might have been on the Time 100 list in their day.
Stephen Colbert entertained the crowd with a witty routine.
Mimicking a table runner, the neutral-toned overlay featured a wide chocolate-colored band.
Paul Simon performed a selection of his classic songs.
