BizBash
  • Production & Strategy
  • Catering & Design
  • Event Tech & Virtual
  • Venues & Destinations
  • Meetings & Trade Shows
  • Sports
  • Advertise
  • Events
Topics
  • Production & Strategy
  • Catering & Design
  • Event Tech & Virtual
  • Venues & Destinations
  • Meetings & Trade Shows
  • Sports
  • Advertise
  • Events
  • Industry Buzz
  • BizBash Lists
Resources
  • On-Demand
  • White Papers & E-Books
  • Podcast
  • Magazine
  • Events
  • Awards
  • Subscribe
User Tools
Follow BizBash
Instagram iconLinkedIn iconFacebook iconTwitter X icon Pinterest iconYouTube iconTikTok
  • About Us
  • Advertise
  • Get Featured
  • Press Releases
  • Newsletter Signup
  • Subscribe to Magazine
Follow BizBash
Instagram iconLinkedIn iconFacebook iconTwitter X icon Pinterest iconYouTube iconTikTok
  • Production & Strategy
  • Catering & Design
  • Event Tech & Virtual
  • Venues & Destinations
  • Meetings & Trade Shows
  • Sports
  • Advertise
  • Events
  • On-Demand
  • White Papers & E-Books
  • Podcast
  • Magazine
  • Events
  • Awards
  • Subscribe
  1. BizBash Lists

Event Innovators 2015: Daniel Wurtzel

The artist for BSD Productions Inc. creates "air sculptures" that have been used at the 2014 Sochi Winter Olympics closing ceremony, Broadway's Finding Neverland, and more.

Jenny Berg
July 1, 2015

Daniel Wurtzel is an artist who works with an improbable medium: air. The Brooklyn-based creator, 52, makes so-called “air sculptures” that have entranced guests at events ranging from the 2014 Sochi Winter Olympics closing ceremony to Lexus’s New York Fashion Week presentation for designer Gareth Pugh’s Spring/Summer 2015 collection. He also designs elements used in performances, including a dramatic swirl of glitter featured in a pivotal scene of the current Broadway production of Finding Neverland.

“As an artist, I always want to be working at the edge of my knowledge,” Wurtzel says. “For me, it’s about learning something new and a process of invention and reinvention.” Before he began experimenting with airflow systems and other materials—including bird feathers, flower petals, and soap bubbles—Wurtzel says he was consciously trying to free his mind of preconceived notions about sculpture.

One day, Wurtzel found himself mesmerized by a maple leaf that was suspended about two feet above a sidewalk grate. “It stood there for maybe 10 to 15 seconds before blowing away,” Wurtzel says. “At that moment, I knew I wanted to recreate that.” Thus began an exploration of air and the development of what Wurtzel refers to as a “body of kinetic artwork [that sits at] the intersection of art, dance, theater, and many other types of events and uses.”

In the past year, Wurtzel’s biggest projects have included the refinement of an artwork called Air Fountain. The work features shimmery pieces of fabric hovering above a disc-shaped base with a reflective top. The fans that make the fabric pieces move are hidden below the piece’s deck, giving the sculpture a sense of magic. “This piece is highly adaptable and can be made at virtually any scale, as a sculpture, an architectural installation, or as a round movable stage unto itself,” Wurtzel says.

Back to the Most Innovative People in Events and Meetings list

Danielwurtzel Copy
Photo: Courtesy of Daniel Wurtzel
Danielwurtzel Copy 1
Photo: Courtesy of Daniel Wurtzel
Wurtzel's 'Pas de Deux' sculpture was on display at the Grand Palais in Paris in 2014.
Wurtzel's "Pas de Deux" sculpture was on display at the Grand Palais in Paris in 2014.
Photo: GUILLOUX JC/[email protected]
Latest in BizBash Lists
2025 Industry Innovators Article Image Experiential2 B
Brands & Event Pros
Industry Innovators 2025: 11 Experiential Experts Reinventing How We Experience Brands
The XP Agency has worked on events for brands like Procter & Gamble, Netflix, Coca-Cola, and Ghirardelli.
Brands & Event Pros
Industry Innovators 2025: Tamara Francois and Adolfo Vasquez
Rose Gold Collective handled Don Q Rum's festival build at the Country Bay Music Festival in Miami.
Brands & Event Pros
Industry Innovators 2025: Sarah Sebastian
'One of the most defining moments of my career was leading the creative direction for Hewlett Packard Enterprise’s HPE Discover event keynote, the first-ever corporate keynote at Sphere in Las Vegas—a landmark moment in both creativity and technology,' says Saaud.
Brands & Event Pros
Industry Innovators 2025: Sami Saaud
Related Stories
Bb Innovators Summerdigitalseries People Cs2
Brands & Event Pros
Event Innovators 2015: Most Innovative People in Events and Meetings
Sap Sapphire2015 13826 Copy
Brands & Event Pros
Event Innovators 2015: Michael Trovalli
Stefanbeckman Copy
Brands & Event Pros
Event Innovators 2015: Stefan Beckman
Rojas Copy
Brands & Event Pros
Event Innovators 2015: Meridith Valiando Rojas
More in BizBash Lists
Brands & Event Pros
Industry Innovators 2025: 11 Experiential Experts Reinventing How We Experience Brands
Meet the boundary-pushers, rule-breakers, and big thinkers shaping the future of experiential marketing.
2025 Industry Innovators Article Image Experiential2 B
Brands & Event Pros
Industry Innovators 2025: Tamara Francois and Adolfo Vasquez
The co-founders of The XP Agency see every touchpoint as an opportunity to connect—long before the event begins and long after it ends.
The XP Agency has worked on events for brands like Procter & Gamble, Netflix, Coca-Cola, and Ghirardelli.
Brands & Event Pros
Industry Innovators 2025: Sarah Sebastian
The owner and creative director of Rose Gold Collective brings a boutique mindset to bold brand moments.
Rose Gold Collective handled Don Q Rum's festival build at the Country Bay Music Festival in Miami.
Brands & Event Pros
Industry Innovators 2025: Sami Saaud
The founder and chief creative officer of No Filter Creative blends fine art, branding, and technology to push the boundaries of immersive storytelling.
'One of the most defining moments of my career was leading the creative direction for Hewlett Packard Enterprise’s HPE Discover event keynote, the first-ever corporate keynote at Sphere in Las Vegas—a landmark moment in both creativity and technology,' says Saaud.
Brands & Event Pros
Industry Innovators 2025: Ryan Coan
The founder and CEO of Creative Riff has been chasing creative curiosity since his dorm room startup days, now leading bold activations for some of the world’s biggest IPs.
Ryan and his team produce BravoCon, an immersive brand experience where more than 27,000 'Bravoholics' celebrate their fandom through photo ops, live panels, interactive exhibits, and surprise-and-delight moments.
Brands & Event Pros
Industry Innovators 2025: Mia Choi
The founder and president of MAS leads with inclusion, imagination, and a refusal to coast—turning events into meaningful, memorable moments.
'Every event is an opportunity to get wildly imaginative—and we take it,' says Choi.
Most Popular
Experiential Marketing, Activations & Sponsorships
Gov Ball 2025: 25+ Eye-Catching Brand Activations From the NYC Music Festival
Strategy
How U.S. Event Planners Can Navigate Global Attendance Challenges
Experiential Marketing, Activations & Sponsorships
This Event Turned Home Decor Into a Celebration of Latinas' Life Moments
Experiential Marketing, Activations & Sponsorships
See Inside This High-Tech, Multisensory Experience from Don Julio
Meetings
C2 Montreal 2025: How the Business Conference Puts Creativity in 'Motion'
Sports
Why Golf Is Suddenly the Coolest Brand Platform Around
Brands & Event Pros
Industry Innovators 2025: Katie (Limle) Fiore
The head of production for Crown & Conquer is passionate about creating experiences that feel real, relevant, and rooted in culture.
Crown & Conquer is a creative agency that works with major brands on live experiences, content, and partnerships. Recent work includes Coca-Cola's eye-catching activation at Coachella 2025.
Brands & Event Pros
Industry Innovators 2025: Jimmy Knowles
The global head of experiential marketing for Canva is turning brand experiences into global celebrations of creativity, community, and joy.
Knowles runs Canva Create, the brand's flagship event that started as a 1,500-person internal gathering in Sydney and has since evolved into the 'Coachella of creativity' with 4,500-plus in-person attendees and over 2.5 million online registrants around the world.
Brands & Event Pros
Industry Innovators 2025: Dwayne Guzman Barnett
The executive vice president of 15|40 Productions aims to craft experiences that merge technology, creativity, and community in groundbreaking ways.
15|40 is a creative-led marketing events agency specializing in experiences and integrated activations for global brands; the team regularly works on activations at major events like D23 (pictured).
Brands & Event Pros
Industry Innovators 2025: Dana Darley Dailey
The senior manager of whiskey portfolio events for Heaven Hill Brands is redefining brand activations through the art of “hospitality by design.”
'One of my favorite career moments was hosting an immersive product launch dinner in our rickhouse as part of our grain-to-glass series,' says Darley Daily.
Brands & Event Pros
Industry Innovators 2025: Ajith Krishnankutty
The vice president of experiential marketing for Capital Group is reimagining events as data-driven, tech-forward experiences—with human connection at the core.
Screenshot 2025 05 20 At 1 50 08 Pm
Brands & Event Pros
Industry Innovators 2025: 9 Event Tech Leaders Defining What’s Next
Meet the minds behind the tools, platforms, and ideas revolutionizing how events are executed in 2025 and beyond.
2025 Industry Innovators Article Image Event Technology
Page 1 of 176
Next Page
BizBash
Follow BizBash
Instagram iconLinkedIn iconFacebook iconTwitter X icon Pinterest iconYouTube iconTikTok
  1. Privacy Policy
  2. CCPA: Do Not Sell My Personal Info
  3. Contact Us
  4. Site Map
© 2025 Connect Biz, LLC. All rights reserved.