On May 18, beer brand Stella Artois launched its new "Host Beautifully" campaign with an event at the Golden Oak Ranch in Los Angeles. The open-air event featured a performance from singer John Legend. Mother New York handled production.
For dinner, guests sat at long, farm-style tables decked with clean white floral arrangements and no linens.
The event's promotional signage was printed onto rustic chalkboards.
On May 13, a promotional event for Ketel One vodka took place at New York's Sir 37. To let guests experience the brand's classic and flavored varieties, a tasting bar was stocked with sample pours. Ketel One's national mixologist, Ricky Gomez, led attendees through the taste test.
On May 20, Pepsi launched its new "Limon"-flavored soft drink with a festive event at Chace Park in Marina Del Rey, California. The promotion featured a concert from La Santa Cecilia, and the band performed on a colorful, decorated boat.
Casual snacks accompanied the free-flowing Pepsi. At a nacho bar, guests could top corn tortilla chips with pico de gallo and cilantro.
On May 22, Captain Morgan launched new rum flavors—including grapefruit, coconut, and pineapple—with an event at the Hollywood Roosevelt Hotel in Los Angeles. To underscore the beverages' fruity flavors, flower arrangements from Athletic Club Flower Shop were contained in hollowed-out pineapples.
Guests could float above the crowd in tethered hot-air balloons branded with the Stella Artois logo.
Menu items were served in rustic vessels arranged on slabs of wood. Heirloom LA handled catering, and the menu was designed by chef Aliya Leekong.
Champagne label Veuve Clicquot hosted a promotion called "Yelloweek" in Toronto May 5 to 11. A kickoff party for the series of events was held at Thompson Rooftop Lounge on May 1. Bubbly was served on tray tables covered in grass and daisies. Melissa Andre Events handled production.
Hanging replicas of hot-air balloons also played into the whimsical decor.
Dressed in the brand's signature yellow-and-white hues, a ballerina entertained guests with impromptu performances on the rooftop.
