
The Power Ball did not have a typical bar setup. Instead, bartenders sat in theater chairs, wearing tuxedos and holding bottles that were ready to be poured. There were also staffers throwing potato chips from the rafters, and guests threw back pieces of bread, cheese, and meat. Partygoers could also snip pieces of octopus from a chandelier hanging overhead.
Photo: Henry Chan
Svedka Broken Resolutions Bash

Svedka hosted its annual promotional event on January 17 at Nightingale Plaza in Los Angeles. Produced by Shadow, the event had an "eat better" station that offered an array of deep-fried foods—and a spinning wheel to help guests decide which indulgence to choose.
Photo: Michael Simon