BizBash Live: Los Angeles, an event designed to educate and inspire meeting and event professionals, returns to Los Angeles July 19 at the California Market Center.
Sessions during the Event Innovation Forum, a single-track education conference, and the Workshop Series of seminars will cover topics such as event design, fund-raising events, multicultural marketing, and more. For the first time, attendees have the chance to earn credit toward CSEP re-certification through a partnership with ILEA, and credit toward CPCE certification through a partnership with NACE.
Registration for the Event Innovation Forum and the Workshop Series includes admission to the exhibit floor.
The schedule for BizBash Live: Los Angeles, including morning and afternoon sessions, a luncheon, and post-event cocktails, is below; registration is available here.
8:30 a.m.
Registration Opens
9–9:50 a.m.
Workshop Session 1
How to Become a Story Maker
Bruce Henderson, chief creative officer, Jack Morton Worldwide
How to Build (and Maintain) Effective Business Relationships
Caroline Lett, senior event producer, Office of Cultural Relations and University Events, University of Southern California
The Secret to Understanding Your Attendees
Gabrielle Kessler, creative director, the Visionary Group
Design for the Senses: Creating an Engaging Experience
Kimberly Seeherman, president and creative director, Events by Fabulous
10–10:50 a.m.
Workshop Session 2
(Sessions repeated from Workshop Session 1)
How to Become a Story Maker
Bruce Henderson, chief creative officer, Jack Morton Worldwide
How to Build (and Maintain) Effective Business Relationships
Caroline Lett, senior event producer, Office of Cultural Relations and University Events, University of Southern California
The Secret to Understanding Your Attendees
Gabrielle Kessler, creative director, The Visionary Group
Design for the Senses: Creating an Engaging Experience
Kimberly Seeherman, president and creative director, Events by Fabulous
11 a.m.–12:30 p.m.
Event Innovation Forum Session 1
How Variety Engages Everyone from Celebs to Thought Leaders
Dea Lawrence, chief marketing officer, Variety
The Struggle Is Real: How to Perfect Your Nonprofit’s Message
Jeff Olsen, director of special events, Children’s Hospital Los Angeles
High Times: How to (Legally) Plan Events with Marijuana
Jes Gordon, owner and creative director, Jes Gordon/ProperFun
11 a.m.–5 p.m.
Exhibit Floor Open
12:30–1:30 p.m.
Networking Luncheon
1:30–3:00 p.m.
Event Innovation Forum Session 2
The Art, Science, and Magic of Experiential Storytelling
Christian Lachel, executive creative director, BRC Imagination Arts
Augmented Reality 101: What to Know About Event Technology Today
Ashley Crowder, C.E.O. and founder, VNTANA
A Masterclass With a Top Event Planner
Sharon Sacks, president and founder, Sacks Productions
3:10–5 p.m.
Lounge & Learn Educational Sessions
Mission Impossible: Using Technology to Create Customer Experiences
Robert Caldwell, Eventbots (by Sciensio)
The Benefits of Sustainability: Why Events Need a C.S.R. Strategy
Kari Brizius, Relan
How to Use Technology to Acquire the Right Event Attendee
Stephen George, Surkus
4:15–4:30 p.m.
BizBash Insider: The Best Ideas, Trends, and New Thinking From Editors Coast to Coast
6–8 p.m.
After-Party at the Belasco Theater
