The debut of Jennifer Lopez’s lingerie line, JLO, kicked off in Toronto with a sexy party at Lucid. The evening began with a lingerie show accented with sexy, playful, and glamorous room decor.
Event producer Launch Media coordinated its efforts with concept designers and choreographers Idea Shop, which created an ambience with sheer fabrics and lit decor with the help of the event designers at Designing Trendz. Cuisine was provided by Enville Catering, and Westbury National Show Systems created the fashion runway.
Event producer Launch Media coordinated its efforts with concept designers and choreographers Idea Shop, which created an ambience with sheer fabrics and lit decor with the help of the event designers at Designing Trendz. Cuisine was provided by Enville Catering, and Westbury National Show Systems created the fashion runway.

Pink ribbons were used to tie these promotional pieces together, which formed a unique hanging fixture.

A tiled, lit screen displayed images of Lopez behind the runway.

Lingerie-clad chandeliers accented the escalator path to the top floor of Lucid.