When a company schedules a product launch event shortly before Valentine's Day, you expect roses. When the product is Aliz? Rose, a vodka-based liqueur containing a hint of rose petals, you expect lots of them. Maxxium Canada, France-based Aliz?'s Canadian distributor, didn't disappoint. Dan Givelas, Maxxium's brand manager for Aliz? Rose, worked with public relations and event management company Courtney Rainey Group to blanket the Richmond in pink roses—3,000, to be exact.Floral arrangements from Alma Florists hung from the ceiling, sat on tables as centrepieces, and decorated an onstage bedroom vignette that included clear plastic throw pillows filled with rose petals. Rosebuds and bottles of Aliz? Rose hung in water-filled glass cylinders at the base of the stage.
The arrangements varied in size, and some featured accents from strawberry bushes and lychee and passion fruit trees, all representing Aliz? Rose ingredients. Eventure Solutions projected pink rose gobos on white sheer draping hung around the perimeter of the intimate space.
About 50 members of the media attended, lured by romance advice from syndicated sex columnist Josey Vogels and bedroom decor tips from Anwar Mukhayesh, Matt Davis, and Allen Chan of HGTV's The Designer Guys.
Caterwaiters passed cocktails featuring Aliz? Rose. One option contained Aliz?, Absolut Vanilla, lemonade, and a strawberry garnish; the second, Aliz?, white tequila, limeade, and a lime garnish; and a third, Aliz? and ginger ale. 10Tation Event Catering provided snacks such as truffles filled with Aliz? Rose.
The arrangements varied in size, and some featured accents from strawberry bushes and lychee and passion fruit trees, all representing Aliz? Rose ingredients. Eventure Solutions projected pink rose gobos on white sheer draping hung around the perimeter of the intimate space.
About 50 members of the media attended, lured by romance advice from syndicated sex columnist Josey Vogels and bedroom decor tips from Anwar Mukhayesh, Matt Davis, and Allen Chan of HGTV's The Designer Guys.
Caterwaiters passed cocktails featuring Aliz? Rose. One option contained Aliz?, Absolut Vanilla, lemonade, and a strawberry garnish; the second, Aliz?, white tequila, limeade, and a lime garnish; and a third, Aliz? and ginger ale. 10Tation Event Catering provided snacks such as truffles filled with Aliz? Rose.
Alma Florists designed centrepieces of pink roses and floral accents for the Maxxium Canada launch of Aliz? Rose at the Richmond.
Anwar Mukhayesh, Matt Davis, and Allen Chan of HGTV's The Designer Guys decorated a bedroom vignette with rose bouquets, plastic throw pillows filled with rose petals, and loose rose petals.
Rosebuds and bottles of Aliz? Rose were suspended in water-filled glass cylinders at the edge of the stage.
An arrangement of roses embellished a custom plastic fixture hung from the ceiling.
