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  1. Catering & Design
  2. Event Design & Decor

11 Design Ideas Inspired by Los Angeles Street Art

For a V.I.P. event, Cort Event Furnishings challenged local designers to create street art-inspired vignettes.

Claire Hoffman
October 10, 2017

Cort Event Furnishings put a twist on its recent V.I.P. event by hosting a design contest. For the event, which was held on August 30 at Los Angeles Center Studios, the rental company asked local event designers to create vignettes inspired by Los Angeles street art.

“We thought about what makes the Southern California culture special—beyond the beach, Hollywood, and palm trees,” explained Kevin Dana, executive director of marketing and product development at Cort. “We were struck by the amazing resurgence of downtown Los Angeles as a destination, and specifically the colorful street art that can be found on buildings throughout the neighborhood.”

Perfect Surroundings Inc. designed the main event. Cort asked the design company to choose vibrant street-art images that inspired them, and create an event built around the art—using Cort furniture, lighting, and accessories.

“The results were truly spectacular," Dana said. “We transformed the mid-century lobby and patio into a hip urban space, echoing the art on the surrounding streets and channeling a cool Los Angeles feel for the attendees.”

For the contest, a dozen local event companies used Cort’s online Social Tables 3-D space planner to submit their own street art-inspired designs; contestants had a chance to win $10,000 in free rental furniture, as well as a $1,000 American Express gift card.

Local companies Extraordinary Events, Zoe Productions, and Dré Mode Events were chosen as finalists and brought their designs to life at the event in 10-by 20-foot tented spaces. Extraordinary Events took home the grand prize for a hip workplace-inspired setting. Throughout the evening, celebrity designer Steve Kemble served as M.C., and interviewed the contestants about their inspiration and the ways they incorporated Cort rental items.

Here’s a look inside the colorful, art-inspired evening.

Perfect Surroundings Inc. created the main event space, where large reproductions of street art were printed as backdrops to Cort furniture vignettes.
Perfect Surroundings Inc. created the main event space, where large reproductions of street art were printed as backdrops to Cort furniture vignettes.
Photo: Erin Marie Miller
The V.I.P. event, held at Los Angeles Center Studios in August, was designed to showcase Cort rental options to local event and trade show professionals. '[We wanted to] channel a cool Los Angeles feel for the attendees,' said Kevin Dana, executive director of marketing and product development at Cort.
The V.I.P. event, held at Los Angeles Center Studios in August, was designed to showcase Cort rental options to local event and trade show professionals. "[We wanted to] channel a cool Los Angeles feel for the attendees," said Kevin Dana, executive director of marketing and product development at Cort.
Photo: Erin Marie Miller
Designers aimed to echo the colorful street art surrounding the venue. 'The result was a V.I.P. event that reflected the spirit of the downtown Los Angeles renaissance and the creative and colorful people who are making it happen,' said Dana.
Designers aimed to echo the colorful street art surrounding the venue. "The result was a V.I.P. event that reflected the spirit of the downtown Los Angeles renaissance and the creative and colorful people who are making it happen," said Dana.
Photo: Erin Marie Miller
In another area designed by Perfect Surroundings, hanging fruit was painted with a drip technique, aiming to mimic the freestyle form of street art.
In another area designed by Perfect Surroundings, hanging fruit was painted with a drip technique, aiming to mimic the freestyle form of street art.
Photo: Courtesy of Cort Event Furnishings
The drip technique continued throughout the space, covering wall art, liquor bottles, and even a pineapple prop.
The drip technique continued throughout the space, covering wall art, liquor bottles, and even a pineapple prop.
Photo: Courtesy of Cort Event Furnishings
“Colorful lighting and floral complemented the urban vibe,” said Dana.
“Colorful lighting and floral complemented the urban vibe,” said Dana.
Photo: Courtesy of Cort Event Furnishings
Vinyl appliques of street art were used on lighted bars, and printed art was used on rows of lighted columns.
Vinyl appliques of street art were used on lighted bars, and printed art was used on rows of lighted columns.
Photo: Courtesy of Cort Event Furnishings
Designers Clint Unchurch and Ruben Gomez of Extraordinary Events won the top prize for their lounge that evoked the company’s work space. Using Cort furnishings and accessories alongside pieces from their own office, the interactive conference-room vignette included whiteboards where graphic artists recreated their own street art.
Designers Clint Unchurch and Ruben Gomez of Extraordinary Events won the top prize for their lounge that evoked the company’s work space. Using Cort furnishings and accessories alongside pieces from their own office, the interactive conference-room vignette included whiteboards where graphic artists recreated their own street art.
Photo: Courtesy of Cort Event Furnishings
Dré Mode Events was also a finalist, and created a vignette inspired by graffiti artist Banksy.
Dré Mode Events was also a finalist, and created a vignette inspired by graffiti artist Banksy.
Photo: Courtesy of Cort Event Furnishings
Finalist Zoe Productions created a California bungalow-inspired design that featured a custom cocktail.
Finalist Zoe Productions created a California bungalow-inspired design that featured a custom cocktail.
Photo: Courtesy of Cort Event Furnishings
Throughout the evening, local street artist Bandit use spray paint on a 10- by 30-foot canvas, creating a mural promoting world peace.
Throughout the evening, local street artist Bandit use spray paint on a 10- by 30-foot canvas, creating a mural promoting world peace.
Photo: Courtesy of Cort Event Furnishings
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