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  1. Catering & Design
  2. Event Design & Decor

Over-the-Top Design Inspiration From Two of San Francisco's Most Swoon-Worthy Galas

In a two-week span, Blueprint Studios designed and produced the SF Symphony and the SF Opera's biggest annual events—and managed to impress a crowd of seen-it-all attendees. Take a look inside.

Claire Hoffman
October 20, 2022

At the symphony dinner, table settings featured a mix of organic and contemporary textiles, including raw linens partnered with mirror-topped tables and velvet banquettes accented by sequined overlays. On-theme centerpieces were composed of forest foliage and wildflowers adorned each dining table, while moss and vine-covered living walls served as the space's backdrop.At the symphony dinner, table settings featured a mix of organic and contemporary textiles, including raw linens partnered with mirror-topped tables and velvet banquettes accented by sequined overlays. On-theme centerpieces were composed of forest foliage and wildflowers adorned each dining table, while moss and vine-covered living walls served as the space's backdrop.Photo: Show Ready Photo
SAN FRANCISCO—
How do you impress a crowd of seen-it-all socialites when two of the city's most high-profile galas are held just two weeks apart—oh, and you're in charge of designing and producing both?

It's a challenge the team at Blueprint Studios faced head-on this year. The San Francisco-based event company has long partnered with the San Francisco Symphony on its annual Opening Night Gala—and this year also won the bid to produce the San Francisco Opera's lavish centennial Opera Ball, taking place just two weeks earlier. 

Blueprint's creative director, Shannon Gurley, was acutely aware that many of the same patrons attend both events, so it was crucial not to recycle ideas in spite of the tight time frame. “We had to make sure the two events were distinctly different, but both at this high level that would impress a very seasoned crowd," she explained.

To pull it off, the entire Blueprint creative team ideated together in the beginning, but then split off into different groups to ensure that both events received equal attention. "Everything was totally separate," Gurley noted.

The resulting events both drew a who's-who of the city's elite, with the San Francisco Opera Ball on Sept. 9 taking on a 1920s-inspired theme to celebrate its centennial, and the San Francisco Symphony Gala on Sept. 23 adopting a whimsical, forest-inspired style inspired by A Midsummer Night's Dream. 

Scroll down for a look inside the two glamorous, black-tie events. 

San Francisco Symphony Opening Night Gala
San Francisco Symphony Opening Night Gala
The San Francisco Symphony’s 27th season kicked off on Sept. 23 with a musical and theatrical performance of Shakespeare and Mendelssohn's A Midsummer Night’s Dream, a collaboration with actors from the African-American Shakespeare Company and other local arts and media organizations.

Accompanying the performance was the highly anticipated opening night gala, which adopted the same theme and was executed by the event’s longtime partner, Blueprint Studios. Attendees were welcomed to Davies Symphony Hall with a midnight blue arrival carpet surrounded by lush trees, foliage, and whimsical dandelion light installations.
Photo: Show Ready Photo
A variety of interactive, 3D photo vignettes tied into the theme on the arrival carpet.
A variety of interactive, 3D photo vignettes tied into the theme on the arrival carpet.
Photo: Show Ready Photo
Following the performance, attendees split into different groups based on their ticket tiers. Patrons enjoyed dinner from McCalls Catering set in a forest-inspired environment featuring a constellation of stars under a tent from Hensley Event Resources. Got Light handled lighting and sound for the evening. The design-forward space was enhanced by more illuminated dandelion lights, plus undulating 3D walls, oversized florals, and four different types of tables. 'I like to mix up the table types so it’s not always the same thing over and over again,' Gurley said.
Following the performance, attendees split into different groups based on their ticket tiers. Patrons enjoyed dinner from McCalls Catering set in a forest-inspired environment featuring a constellation of stars under a tent from Hensley Event Resources. Got Light handled lighting and sound for the evening.

The design-forward space was enhanced by more illuminated dandelion lights, plus undulating 3D walls, oversized florals, and four different types of tables. "I like to mix up the table types so it’s not always the same thing over and over again," Gurley said.
Photo: Show Ready Photo
At the symphony dinner, table settings featured a mix of organic and contemporary textiles, including raw linens partnered with mirror-topped tables and velvet banquettes accented by sequined overlays. On-theme centerpieces were composed of forest foliage and wildflowers adorned each dining table, while moss and vine-covered living walls served as the space's backdrop.
At the symphony dinner, table settings featured a mix of organic and contemporary textiles, including raw linens partnered with mirror-topped tables and velvet banquettes accented by sequined overlays. On-theme centerpieces were composed of forest foliage and wildflowers adorned each dining table, while moss and vine-covered living walls served as the space's backdrop.
Photo: Show Ready Photo
There were also 16-foot-tall cylindrical, arched sculptures embossed in gold accents, similar to the arches that had appeared on the arrival carpet. The shapes were a nod to the symphony's recent marketing campaign, where an artist had turned a piece of music into visual art. For the event, the team wanted to play off that sound wave concept—but didn't want to lean too far into the tech elements and alienate their audience of mostly older attendees. “So we thought, how can we create movement in the space and utilize all the colors [of the campaign] and tie it into the concept of A Midsummer Night’s Dream, which is all about whimsy and magic and mystery?' Gurley said. The solution was evoking sound waves through simplified, curved shapes like ring tunnels, and making use of reflective surfaces and patterns.
There were also 16-foot-tall cylindrical, arched sculptures embossed in gold accents, similar to the arches that had appeared on the arrival carpet. The shapes were a nod to the symphony's recent marketing campaign, where an artist had turned a piece of music into visual art. For the event, the team wanted to play off that sound wave concept—but didn't want to lean too far into the tech elements and alienate their audience of mostly older attendees.

“So we thought, how can we create movement in the space and utilize all the colors [of the campaign] and tie it into the concept of A Midsummer Night’s Dream, which is all about whimsy and magic and mystery?" Gurley said. The solution was evoking sound waves through simplified, curved shapes like ring tunnels, and making use of reflective surfaces and patterns.
Photo: Show Ready Photo
Although the main dinner for patrons was held in the event pavilion, there were also a variety of smaller events—including one held in the Symphony Hall's Wattis Room, which hosted an intimate meal before the concert began.
Although the main dinner for patrons was held in the event pavilion, there were also a variety of smaller events—including one held in the Symphony Hall's Wattis Room, which hosted an intimate meal before the concert began.
Photo: Show Ready Photo
Other ticket holders were hosted within the hall's Zellerbach space for a more casual, hors d'oeuvre-focused reception with a 'slightly more Bohemian theme,' Gurley said. Highlights included an eye-catching assortment of chandeliers plus centerpieces made with pampas grass.
Other ticket holders were hosted within the hall's Zellerbach space for a more casual, hors d'oeuvre-focused reception with a "slightly more Bohemian theme," Gurley said. Highlights included an eye-catching assortment of chandeliers plus centerpieces made with pampas grass.
Photo: Show Ready Photo
Meanwhile, concert-only ticket holders were welcomed back out on Grove Street, where the arrivals area had been flipped into an alfresco after-party. A variety of food and beverage stations were hosted by local restaurants, and playful performers from Gregangelo’s Velocity Circus—including woodland creatures and a stilt-walking fairy—greeted attendees and continued the theme.
Meanwhile, concert-only ticket holders were welcomed back out on Grove Street, where the arrivals area had been flipped into an alfresco after-party. A variety of food and beverage stations were hosted by local restaurants, and playful performers from Gregangelo’s Velocity Circus—including woodland creatures and a stilt-walking fairy—greeted attendees and continued the theme.
Photo: Show Ready Photo
All attendees were invited back to the after-party space once their dinners had wrapped, where they were treated to another highlight: a performance from DJ Masonic, the alter ego of Grammy-winning composer Mason Bates.
All attendees were invited back to the after-party space once their dinners had wrapped, where they were treated to another highlight: a performance from DJ Masonic, the alter ego of Grammy-winning composer Mason Bates.
Photo: Show Ready Photo
San Francisco Opera Ball: Centennial Celebration
San Francisco Opera Ball: Centennial Celebration
Two weeks earlier, Blueprint Studios also designed and produced the San Francisco Opera’s Centennial Celebration Gala, held on Sept. 9. Although the opera performs at the city's War Memorial auditorium, attendees walked across the street to City Hall for the dinner and after-party portion of the evening.

The facade of City Hall made an immediate impact with bold lighting and specialty turquoise carpeting from Event Carpet Pros. The goal was to honor the colors and imagery of the 1920s, when the opera was founded—while also giving a modern look into the future, Gurley explained.
Photo: Show Ready Photo
Entertainers in 1920s flapper dresses lined the entry, offering a memorable photo moment when attendees arrived at City Hall.
Entertainers in 1920s flapper dresses lined the entry, offering a memorable photo moment when attendees arrived at City Hall.
Photo: Show Ready Photo
Bold, custom-fabricated pieces like giant ostrich feather trees adorned the hall's Charlotte Maillard Shultz staircase.
Bold, custom-fabricated pieces like giant ostrich feather trees adorned the hall's Charlotte Maillard Shultz staircase.
Photo: Show Ready Photo
For the arrival reception and dinner, attendees were immersed in an environment retrofitted with a palette of indigo, goldenrod, and onyx, explained the Blueprint Studios team. A mix of periodic textiles—such as velvet, leather, crystal, mirror, and ostrich plumes—was mixed throughout each space.
For the arrival reception and dinner, attendees were immersed in an environment retrofitted with a palette of indigo, goldenrod, and onyx, explained the Blueprint Studios team. A mix of periodic textiles—such as velvet, leather, crystal, mirror, and ostrich plumes—was mixed throughout each space.
Photo: Show Ready Photo
An array of seating arrangements, each with a design inspired by a different era, was set within distinct vignettes throughout City Hall.
An array of seating arrangements, each with a design inspired by a different era, was set within distinct vignettes throughout City Hall.
Photo: Show Ready Photo
“We referenced a lot of the Gilded Age and art deco details of the 1920s, but wanted to really bring it into 2022,' Gurley explained. To do so, the team incorporated fun, tech-forward components like an LED dance floor for the after-party.
“We referenced a lot of the Gilded Age and art deco details of the 1920s, but wanted to really bring it into 2022," Gurley explained. To do so, the team incorporated fun, tech-forward components like an LED dance floor for the after-party.
Photo: Show Ready Photo
“Another modern spin to the after-party was projection mapping on the rotunda at City Hall,' added Gurley. For the Opera Ball, Blueprint Studios also worked with Gatsby Event Studios for lighting and sound and McCalls Catering for food and beverage.
“Another modern spin to the after-party was projection mapping on the rotunda at City Hall," added Gurley.

For the Opera Ball, Blueprint Studios also worked with Gatsby Event Studios for lighting and sound and McCalls Catering for food and beverage.
Photo: Show Ready Photo
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