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  1. Catering & Design

15 Steal-Worthy Event Ideas From Past Academy Award Celebrations

Before you pop the Champagne on Sunday for the 93rd Academy Awards ceremony, we're throwing it back to some of the Oscars' most elaborate event design moments, clever sponsor displays, creative catering ideas and more.

Lauren Yelner
April 22, 2021

With the 93rd Academy Awards taking place this Sunday, it felt fitting to take a look back at past years' extravagant ceremonies featuring over-the-top design inspiration, out-of-the-box catering and sponsored activation ideas, and more. Whether you're watching this weekend's award show solo or playing host to a socially distanced watch party, snag some ideas here first. 

ABC Television Pre-Oscars Party, 2020
ABC Television Pre-Oscars Party, 2020
At ABC Television's Pre-Oscars Party in 2020, furniture came from Edge Design & Decor and Hire Elegance, while Lighten Up handled lighting and Event Carpet Pros handled carpeting.
Photo: Dan Scott/American Image Gallery
'ESSENCE's 13th Annual Black Women in Hollywood Awards. 2020
'ESSENCE's 13th Annual Black Women in Hollywood Awards. 2020
“The overall inspiration was the 50th anniversary, which is a golden anniversary, so gold was the tone with monochromatic bold pinks and goddess Renaissance,” said Jovanca Maitland, ESSENCE director of live events and experiential, of the 2020 event. “[There were] gold and pink tone Swarovski Crystal round pearls on the tables, as this speaks to the classic and timeless side of the brand.”
Photo: Scott Clark Photo
Cadillac Pre-Oscars Party, 2020
Cadillac Pre-Oscars Party, 2020
Last year, Cadillac hosted a party where floating leaves printed with the car company's logo added an eye-catching touch to the pool. See more: Oscars 2020: Steal-Worthy Event Design Ideas From the Week's Most Stylish Parties
Photo: Line 8 Photography. All rights reserved.
Mercedes-Benz USA Official Oscars Viewing Party, 2019
Mercedes-Benz USA Official Oscars Viewing Party, 2019
In 2019, Mercedes hosted an event where guests could vote for which film would win Best Picture; people who chose correctly were entered to win prizes from Mercedes-Benz.
Photo: Scott Clark Photo
Academy of Motion Pictures Arts and Sciences’ Governors Ball, 2019
Academy of Motion Pictures Arts and Sciences’ Governors Ball, 2019
In 2019, the academy’s annual Governors Ball took place at the Ray Dolby Ballroom at Hollywood & Highland immediately following the Oscars on Sunday. The event—which drew 1,500 winners, nominees, presenters and other industry types—was an homage to global cinema, featuring a presentation of iconic movie moments plus ballroom decor that evoked old movie-theater designs. Lois Burnwell, a makeup artist and chair of the academy's awards and events committee, oversaw the event for the second year. She worked with Cheryl Cecchetto of Los Angeles-based Sequoia Productions on the ball's decor and production. (Cecchetto and her team have been producing the Governors Ball for more than 30 consecutive years.)
Photo: Jerry Hayes Photography
‘Vanity Fair’ Oscars Party, 2019
‘Vanity Fair’ Oscars Party, 2019
The New York Times might think the Vanity Fair Oscars party has lost some of its appeal, but the annual Sunday-night event still drew a who's-who of Hollywood stars in 2019 such as newly minted Oscar winners Lady Gaga, Spike Lee, Olivia Colman and Regina King. Hosted by editor Radhika Jones, the party again took place in a custom-built venue between the Wallis Annenberg Center for Performing Arts and City Hall. The space comprised a few different spaces, including its signature striped carpet, a glass-encased reception pavilion and a banquette-filled dining room where poached sea bass and roasted broccoli were served during the ceremony. As per tradition, In-N-Out Burgers were served later in the evening. See more: Oscars 2019: Glamorous Party Highlights From the Week's Biggest Events
Photo: Mike Coppola/VF19/Getty Images for VF
Academy of Motion Picture Arts and Sciences' Governors Ball, 2019
Academy of Motion Picture Arts and Sciences' Governors Ball, 2019
At this event in 2018, the pastry team of Kamel Guechida, Monica Ng, Garry Larduinat and Jason Lemonnier created more than three dozen types of desserts.
Photo: Claire Hoffman/BizBash
Additionally, Puck’s signature smoked salmon Oscars were available as passed hors d'oeuvres. See more: Oscars 2018 Preview: See Inside the Weekend's Biggest Party
Additionally, Puck’s signature smoked salmon Oscars were available as passed hors d'oeuvres. See more: Oscars 2018 Preview: See Inside the Weekend's Biggest Party
Photo: Claire Hoffman/BizBash.
'Vanity Fair's Campaign Hollywood, 2017
'Vanity Fair's Campaign Hollywood, 2017
Vanity Fair's Campaign Hollywood, benefits a different charity each night in a week’s worth of events leading up to the Oscars, while also highlighting films and stars from award season. In 2017, the magazine worked with L’Oréal Paris for the Young Hollywood party (pictured), toasting the industry's up-and-coming stars at Delilah restaurant on Feb. 21. Hosted by actress Dakota Johnson and Vanity Fair’s executive west coast editor Krista Smith, the evening benefited the Roar Foundation Shambala Preserve and featured poker tables, a balloon-filled photo booth and cocktails. Vanity Fair held three more parties throughout the week, teaming up with Barneys, Lancôme, Dom Pérignon and car company Genesis to raise money for the ACLU., St. Jude Children's Research Hospital and more.
Photo: Charley Gallay/Getty Images for Vanity Fair
Academy of Motion Pictures Arts and Sciences’ Governors Ball, 2017
Academy of Motion Pictures Arts and Sciences’ Governors Ball, 2017
At the 2017 event, Mark’s Garden’s floral designs included roses, amaryllis, carnations and orchids from South America and Holland. Varying angular vessels held flowers and greenery. See more: Oscars 2017: 25 Photos From Hollywood's Biggest Week
Photo: Line 8 Photography. All rights reserved.
'ESSENCE' Black Women in Hollywood Pre-Oscars Awards Luncheon, 2014
'ESSENCE' Black Women in Hollywood Pre-Oscars Awards Luncheon, 2014
In regard to the 2014 Black Women in Hollywood event, Candace Montgomery explained that ESSENCE recently "delivered to market some pretty eye-opening research about how black women view themselves in media. A great deal of messaging around confidence and beauty rose to the top.” To that end, the clear-top cocktail tent included a Target-sponsored “Power of Our Presence” wall where guests could pull a message of inspiration; as the messages were removed, images of honorees appeared beneath the star-shaped installation. Other integrated sponsorships included Lincoln's video capture, the L'Oréal Paris lip bar and Colgate Optic White red carpet shots that guests could upload and share. Activity around the event’s hashtag, #EssenceRedCarpet, was robust.
Photo: Line 8 Photography. All rights reserved.
Academy of Motion Picture Arts & Sciences Governors Ball, 2014
Academy of Motion Picture Arts & Sciences Governors Ball, 2014
A giant gold Oscar statuette stood in the party space at the 2014 Academy of Motion Picture Arts & Sciences Governors Ball, where fabrication came from Bill Ferrell Company, Studio Left and Sosa Sisters Designs. Irma Hardjakusumah was the technical designer. The event again got a more meandering and socializing friendly passed hors d'oeuvres and small plates format of 50 dishes from Wolfgang Puck.
Photo: Line 8 Photography. All rights reserved.
Academy of Motion Picture Arts & Sciences Governors Ball, 2014
Academy of Motion Picture Arts & Sciences Governors Ball, 2014
Two 18-foot-tall tableaux filled with illuminated Oscar silhouettes and floral arrangements flanked the entrance of the 2014 Academy of Motion Picture Arts & Sciences Governors Ball, making for a prime photo op. See more: Oscar Party Guide: Highlights From the Biggest Hollywood Events
Photo: Line 8 Photography. All rights reserved.
Academy of Motion Picture Arts and Sciences' Governors Ball, 2013
Academy of Motion Picture Arts and Sciences' Governors Ball, 2013
After abandoning its seated dinner format from 2012, the 2013 ball, produced and designed once again by Cheryl Cecchetto of Sequoia Productions, stuck with a sampling of more than 50 passed bites and plates from Wolfgang Puck and chef Matt Bencivenga, including a greater emphasis on meatless dishes. Academy governor Jeffrey Kurland returned to chair the ball. Mark Held of Mark's Garden matched the overall aubergine color scheme using orchids, artichokes, calla lilies, kale and fern shoots as part of the floral decor. And flowers appeared to grow out of the pedestals of glass-topped cocktail tables.
Photo: Line 8 Photography. All rights reserved.
QVC's "Red Carpet Style" Pre-Oscar Party, 2013
QVC's 'Red Carpet Style' Pre-Oscar Party, 2013
In 2013, the QVC pre-Oscars party packed the Four Seasons Hotel Los Angeles at Beverly Hills with influencers. SPEC Entertainment produced the party, which took place in a clear-tented space in the hotel's garden. See more: Oscar Party Photos: Inside the Biggest Bashes From L.A.'s Glitziest Week
Photo: lisarosephoto
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