Since summer is an ideal time to enjoy a refreshing cocktail, spirit brands have kicked off the season with a variety of festive events. From celebrations of specific cocktails to product launches to traveling event series focused on a theme, here's a look at how brands such as Bacardi, St-Germain, and Cointreau have engaged cocktail-lovers this season.
Cointreau’s Original Margarita Event
Photo: Charley Gallay/WireImage for Cointreau
Grey Goose Sunset Soiree
Photo: Courtesy of Grey Goose
Grey Goose Sunset Soiree
Photo: Courtesy of Grey Goose
Grey Goose Sunset Soiree
Photo: Courtesy of Grey Goose
Cointreau’s Original Margarita Event
Photo: Charley Gallay/WireImage for Cointreau
Cointreau’s Original Margarita Event
Photo: Charley Gallay/WireImage for Cointreau
Maison St-Germain Opening Party
Photo: Benjamin Lozovsky/BFA.com
Maison St-Germain Opening Party
Photo: Benjamin Lozovsky/BFA.com
Maison St-Germain Opening Party
Photo: David X Prutting/BFA.com
Maison St-Germain Opening Party
Photo: Benjamin Lozovsky/BFA.com
Studio Svedka
Photo: Michael Simon/StarTrakPhotos.com
Studio Svedka
Photo: Michael Simon/StarTrakPhotos.com
Studio Svedka
Photo: Michael Simon/StarTrakPhotos.com
Negroni Week Kick-Off
Photo: Courtesy of Campari
Negroni Week Kick-Off
Photo: Courtesy of Campari
Negroni Week Kick-Off
Photo: Courtesy of Campari
Bacardi and Major Lazer's Sound of Rum ‘Spirit Up’ Experience
Photo: Sam Shimizu-Jones
Bacardi and Major Lazer's Sound of Rum ‘Spirit Up’ Experience
Photo: Sam Shimizu-Jones