As the event industry embraces the growing trend of personalized experiences, guests increasingly have a new role at events: as chefs and mixologists creating their own food and cocktails. The activity serves as a way for attendees to customize their own experience in consideration of food allergies, dietary restrictions, and taste preferences, and also allows for meaningful and extended brand engagement and interaction. Here's a look at ideas from events hosted by Samsung, Captain Morgan, Patrón, and others, where guests made their own meals or drinks.
Photo: Jonathan Leibson/Getty Images for Samsung
Photo: Jonathan Leibson/Getty Images for Samsung
Photo: Courtesy of Patron
Photo: Courtesy of Patron
Photo: Alesandra Dubin/BizBash
Photo: Alesandra Dubin/BizBash
Photo: Beth Kormanik/BizBash
Photo: Beth Kormanik/BizBash
Photo: Dylan Rives/Getty Images For SBWFF
Photo: Dylan Rives/Getty Images For SBWFF
Photo: Nick Lee/BestOfToronto.net
Photo: Nick Lee/BestOfToronto.net
Photo: Nick Lee/BestOfToronto.net