Balloons

March 28, 2012
31. Show the Way
31. Show the Way
Travel & Leisure used oversize balloons as a cheap and effective way to mark a pathway for its 35th birthday celebration, held in Los Angeles in 2006.
Photo: BizBash
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Sport Beach ran for four days during the Cannes Lions Festival of Creativity in June in Cannes, France.
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Resource Furniture's table by interior designer Marie Aiello was an immersive, under-the-sea experience. A 7-and-a-half-foot-tall NanoLumens LED screen wrapped around the space, displaying high-resolution videos of people swimming in the ocean. A mix of air plants, pincushion proteas, and cockscomb ran down the center of the table, and a Torde Boontje LED Blossom chandelier hung from above.
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Resource Furniture's table by interior designer Marie Aiello was an immersive, under-the-sea experience. A 7-and-a-half-foot-tall NanoLumens LED screen wrapped around the space, displaying high-resolution videos of people swimming in the ocean. A mix of air plants, pincushion proteas, and cockscomb ran down the center of the table, and a Torde Boontje LED Blossom chandelier hung from above.
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See Inside Sport Beach—The Game-Raising Activation That Had Everyone Talking at Cannes Lions
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Spanning several rooms of the Mercer Labs Museum of Art and Technology in New York City, a recent Don Julio experience allowed visitors to step inside tech-driven installations that were powered by cinematic projections, 4D spatial audio, and evocative scents like the warm aromas of roasted agave and rich oak. See more: See Inside This High-Tech, Multisensory Experience from Don Julio
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Hennessy returned to Gov Ball with its revamped Hennessy Highline. Festivalgoers stopped by for live mural paintings, DJ sets between performances, custom photo ops, and an interactive claw machine where fans lined up for a shot at exclusive Hennessy premiums, as well as cocktails like the Henny-Rita, Hennessy Berry Mojito, and Hennessy Pineapple. See more: Gov Ball 2025: 25+ Eye-Catching Brand Activations From the NYC Music Festival
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