Stage Ideas

Alfred Dunhill unveiled its fall/winter 2012 collection to a global audience at the 5,000-seat Silver Hall auditorium inside the New International Expo Centre, one of Shanghai's largest exhibition spaces.

In what Target called a “vertical fashion show,” acrobats danced, posed, and catapulted down runways on the side of 620 Fifth Avenue, one of the buildings that flanks the ice rink at Rockefeller Center, in 2005.

The Broad Contemporary Art Museum’s 2008 opening party in Los Angeles, produced by Ben Bourgeois, had a floating stage that descended from the ceiling for an attention-getting dinner show.

At the 2006 opening of Parasuco’s flagship store, six dancers surprised guests by emerging from within a 14-foot-tall skirt for a live performance.

The American Heart Association’s 2006 Rhapsody in Red event had a dramatic event entryway designed by Matthew David Events: a model wore a silk organza dress with a 30-foot-long skirt that draped over the New York Public Library’s entrance.