Designs

For the 2004 launch of Inside CNN in New York’s Time Warner Center, Brand Marketers integrated outfitted staffers in T-shirts into a presentation with flat-screen panels broadcasting a live feed of the network. 

XA, the Experiential Agency, used long grosgrain ribbons to simply and effectively divide a large space at a 2006 Tag Heuer event.

French magician Gérard Majax worked with Louis Vuitton to create an inventive product launch in 2002. It involved special mirrored headgear that guests used to view products suspended upside-down from the ceiling in a dark room. The trick created the illusion that the items were floating right-side-up.