Decoraci

Dumbo Arts Festival

Clear umbrellas and glittering beads hung from the ceiling in the spring area. The sound of falling rain played in the background.

Working under the direction of Sidney Frank Importing Company, which owns the American Harvest vodka brand, Event Creative designer Meredith Treinen brought an elegantly rustic look to the Ivy Room for the spirit's launch party. Decorative elements included fresh wheat in birch containers, blue hydrangeas in wood boxes, and votive-filled Mason jars.

Raj Tents in Los Angeles and San Leandro, California, launched its Beach Chic line for outdoor events last year. The tents, built around the frames of the company’s popular Pergola and Pavilion tents, come with a sea-spray or turquoise exterior and blue wave valance. Additional decor options include crystal chandeliers, mirrors, and hand-carved furniture for lounge settings.

New York's Pink Powered by Moss is putting the finishing touches on its new Wave Form units. The 4- by 4-foot curved, stackable cubes made from an aluminum-tube frame and stretch fabric can be used to create textural backdrops, walls, and towers.

The first-ever food truck from Chicago's E. Leaven Food Company specializes in an impressive range of breakfast, lunch, and dessert items, including short rib piewiches and chopped salads, and can provide catering for meetings and events for groups of 10 or more guests. Most menu items cost less than $10 apiece.

As a nod to McCartney's love of flowers, a large cart overflowing with roses and peonies stood near the entrance to the venue. As guests left, they were given small bouquets or single stems as a festive gift.

Bonnaroo attendees could relax in hammocks and enter to win V.I.P. passes in the "Great State Lounge" hosted by State Farm. The insurance company also provided what it called "Bonnaroo Roadside Assistance"—free services such as help with lockouts, flat tires, and dead batteries.

Bright blue futons surrounded the entertainment area in the Miller Lite Great Taste Lounge.

Ben & Jerry's asked attendees to fill out postcards in support of the company's "Get the Dough Out" campaign to reduce corporate influence in politics.

Ben & Jerry's returned to Bonnaroo for the third year, handing out free samples of Coffee Caramel Buzz ice cream.

Garnier Fructis brought music props for guests to pose with after their hair service. Participants received the photos via email so they could share them on social networks.

Garnier Fructis used one corner of its tent to promote its partnership with TerraCycle. The TerraCycle Beauty Brigade is an effort to recycle empty personal-care and beauty-product packaging. Festival attendees who registered for a TerraCycle account and pledged to join the Beauty Brigade received a Garnier Fructis-branded tote bag made from recycled materials.

Ford dubbed its tent "Destination Escape," playing on the name of its Escape vehicle that was on display outside. Inside, festival-goers could cool off in the air-conditioning, listen to live performances, and charge their phones.

Ford handed out more than 3,000 free T-shirts, screenprinted on-site with designs inspired by mural artists working outside the tent.

Ford brought in two street artists to create a 10- by 40-foot mural intended to represent the Ford Escape's dual image as a vehicle for city life and outdoor adventure. At the end of the festival, Ford invited attendees to "Escape Bonnaroo" with a piece of the mural.

Dell and Intel partnered to host the Sound Invasion Lounge, a place for festival-goers to cool off, play video games, and create videos and photos. Dell also sponsored the festival's live webcast on YouTube.