USA Network's Suits & Style Promotional Campaign
Inspired by the television show's character Mike Ross, USA Network's publicity campaign for the second season premiere of Suits included a squad of male models in suits cycling around New York, Los Angeles, Chicago, and San Francisco. The well-dressed men handed out special editions of the Mr. Porter Post, the 20-page publication created by online retailer Mr. Porter.
Photo: Heidi Gutman/USA Network
Warby Parker Bicycle Tour at Art Basel Miami Beach
During Art Basel Miami Beach last year, Web-based eyewear brand Warby Parker used a 10-person street team on bicycles to promote its styles of glasses and shades. The front of each bike was outfitted with cases that held the frames.
Photo: Sandra Arenas/Courtesy of Warby Parker
Veuve Clicquot's Clicq'Up Cafe Lounge and Champagne Bar at Design Miami
Design Miami's champagne sponsor Veuve Clicquot used women on yellow bikes to spread word of its food truck and pop-up lounge. The temporary setup for the December art fair moved on a daily basis, so the cyclists handed out maps indicating where the lounge would be on a given day.
Photo: Ryan Troy/Red Eye Productions
'Sons of Tucson' Promotion
Hoping to draw attention, Fox put 15 men in ill-fitting suits on little girls' bicycles in traffic to advertise the premiere of its comedy series Sons of Tucson. The 2010 promotion targeted young adult males in bustling areas of Boston, Philadelphia, Austin, Los Angeles, and New York, and had the cyclists handing out lollipops and other branded goodies.
Photo: Courtesy of TH Outdoor
Photo: Courtesy of Obscura Digital
At the Golden Gate Bridge anniversary celebration, guests interacted with two 10-by-10-foot jumbo, fully functional Intel Ultrabooks.
Photo: Courtesy of Infinity Marketing Team
Re-creating a scene from the movie, more than 100 people biked to a screening of E.T. The Extra-Terrestrial at an event celebrating its 30th anniversary and forthcoming release on Blu-ray.
Photo: Courtesy of Film Magic/Universal Studios Home Entertainment
The indoor pool area, located on the second floor of the venue, was decorated with large clear and silver balloons. A bar topped with a silver sequin table cloth stood at the far end of the room.
Photo: Sean T. Smith
Throughout the day on Wednesday, May 23, Sony Pictures Entertainment used actors dressed as agents to build consumer buzz for the film. The public was invited to snap pics of the men and post them to Instagram with the hashtag #MIBHeartsNYC.
Photo: SPE Inc./David Giesbrecht
Exterior Illustrations
As part of the Smirnoff Experience series of events in 2010, Mosaic Experiential Marketing placed graphic illustrations in the windows of Toronto's Andrew Richard Designs. The illustrations depicted comic book characters arriving at a party, mimicking the arrival of guests on the red carpet.
Photo: Emma McIntyre for BizBash
