Interesting Events

For the Smirnoff Experience, the event management team at Mosaic Experiential Marketing placed graphic illustrations in the windows at Andrew Richard Designs.

The illustrations depicted comic book characters arriving at a party, mimicking the arrival of guests on the red carpet.

Event organizers placed an illustration of the main character, Scarlett, arriving at the party at the top of the stairs leading into the loft.

Servers offered drinks made with Smirnoff brands at a long white bar topped with black vases filled with red roses.

A 2D cutout of a chandelier hung behind the main bar.

Brand ambassadors had small dots painted on their skin to create a comic book effect.

Brand ambassadors dressed as the comic book character Scarlett, in short black wigs and red dresses.

Organizers placed decals with small dots and speech balloons on the bathroom mirrors to give guests' reflections a comic book effect.

Photo illustrations of guests will appear on a Facebook page following the event.

MistyStix emitted dry ice from the signature cocktail, dubbed the Smirnoff Caipiroska.