
A gobo on the red carpet showed the evening's logo, and a black press wall served as the backdrop for arrivals to the Rodeo Drive Walk of Style awards.
Photo: Alex J. Berliner/Berliner Studio/BEImages

Demi Moore presented the award to Pierre Rainero, Cartier International's image, style, and heritage director.
Photo: Alex J. Berliner/Berliner Studio/BEImages

Debra Messing presented the award to Prince Albert II of Monaco, who accepted on behalf of his late mother, Princess Grace.
Photo: Alex J. Berliner/Berliner Studio/BEImages

Servers welcomed guests to the after-party at the Blvd at the Beverly Wilshire with trays of champagne, wine, and hors d'oeuvres.
Photo: Alex J. Berliner/Berliner Studio/BEImages

Camilla Belle and Angie Harmon were among the guests at the after-party, which included a silent auction.
Photo: Alex J. Berliner/Berliner Studio/BEImages

Banners in Beverly Hills showed the award recipients.
Photo: Alex J. Berliner/Berliner Studio/BEImages

Staff wore Cartier's signature red outside the Beverly Hills retailer.
Photo: Alex J. Berliner/Berliner Studio/BEImages

During the cocktail reception, guests played craps, blackjack, and roulette.
Photo: BizBash

Bopology performed songs such as "The Girl from Ipanema" throughout the cocktail reception.
Photo: BizBash

Striped lamps and embroidered candleholders decorated highboys.
Photo: BizBash

Before dinner, an appetizer station outside the ballroom offered rose-shaped sushi.
Photo: BizBash

In the ballroom, an illuminated lectern bore the Alzheimer's Association's logo, and images of Monte Carlo adorned the backdrop.
Photo: BizBash

Gold linens, crystal globes, and black Chiavari chairs accented dinner tables.
Photo: BizBash

The entryway for the New York event was a tunnel filled with smoke, projections, and audio. The sounds and images playing were of frustrated smartphone users, designed to contrast the setting inside.
Photo: Line 8 Photography

At the Zing vodka launch, the press wall took the form of a hedge with 2,000 roses spelling out the brand's name.
Photo: Sean Twomey/2me Studios

After much research, the event's organizers chose to create a striking topiary at the entrance to the garden, incorporating MoMa's logo alongside sponsor Cartier's into a simple backdrop for the arrivals area.
Photo: Jika González for BizBash