'The Amazing Spider-Man'
In June, Westwood came alive for the premiere of The Amazing Spider-Man, a major 3-D summer-blockbuster-in-the-making that closed streets and drew a horde of screaming fans. Sony Pictures Worldwide Marketing & Distribution's senior vice president Alison Bossert oversaw the event, tapping 15/40 Productions for the production and design. The evening began with an arrivals area that stretched over a closed Broxton Avenue, with a 16- by 22-foot metal treatment over the red carpet the resembled a stylized web.
Photo:Line 8 Photography. All Rights Reserved.
'Men in Black 3'
In May, three separate theaters played host to the premiere screening of Men in Black 3 in New York. At the Ziegfeld, talent and studio execs arrived on a black-and-white carpet that bore a logo inset of the movie's name. 15/40 oversaw the production.
Photo: Line 8 Photography. All Rights Reserved.
A freestanding, 16-foot-wide and 10-foot-tall wood wall stamped with the brand's name replaced the traditional step-and-repeat for the red carpet arrivals area.
Photo: Neilson Barnard/Getty Images
Love Tunnel
If you’re looking to disguise a staid-looking hallway in a hotel ballroom, check out Las Vegas–based FWR Rental Haus’s modular tunnel, which can display fully customized graphics. Mirrored surface tunnels are also an option. The rentable items are available nationwide.
Photo: Courtesy of FWR Rental Haus
