Earlier this month, Grey Goose hosted a launch party for its new Cherry Noir flavor at Thompson Hotel in Toronto. At the event, guests could use Instaprint, a location-based photo booth for Instagram designed with a specific hashtag, to print out keepsake photos. Some 365 images were printed out on site, but using the hashtag #cherrynoir, guests created more than 131,000 social media impressions that night.
At the museum's 2012 event, a streamlined, modern bar stood at the center of the room with an arrangement of black-and-white lanterns hanging overhead.
In 2012, the symphony decked its ball in elegant, black-and-white decor from Blueprint Studios.
At the 2011 fund-raiser in Miami, Truman Capote's famous Black and White Ball inspired the look. Deco Productions created two 16- by 42-foot prints to display on either side of the stage, one showing a reclining model, the other showing a large eyeball. Each was divided into six individually framed panels and suspended from the ceiling.
Projections of moving bubbles lit up the opening-night party for the Broadway production of The Little Mermaid in 2008.
