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As a way to introduce consumers to its newest apparel partnership, Sears built a campsite in New York’s Times Square on Thursday. To get people to explore the entire promotion for its new line of Outdoor Life apparel, the organizers devised a trivia game tour, which, when completed, allowed visitors to spin a wheel for prizes.

To celebrate the finale of its first shoppable short film, titled Falling for You, Target hosted a private screening and party at New York’s Terminal 5. David Stark designed the affair, with nods to cinemas and movies throughout, including a concession-style snack bar that doled out popcorn and boxes of candy.