VW ideas

During Mercedes-Benz Fashion Week in September 2010, Chanel threw a party to fete the reopening of its Peter Marino-redesigned SoHo store. Outside the space a digital interactive graffiti wall invited guests to tag, or write messages, on a series of LED screens using spray paint cans outfitted with infrared technology. Graffiti artists were also on hand to work with guests and create original artwork.