Trade Shows & Expos

Title sponsor American Express has been part of the show since its inaugural run and offered discounts on admission and travel to card members.

Starting on Thursday, Wired magazine set up a temporary café at the Omni Hotel's Palm Terrace, taking over the space for three days to offer Comic-Con attendees a place to relax away from the convention center.

A postapocalyptic theme dominated the look of The Walking Dead's 100th Issue Party at Petco Stadium on Friday night. "Gore was encouraged, and making sure it was executed on a level that would make The Walking Dead fans proud was key," said Brian Diamond, co-owner of the Visionary Group, which produced and designed the event. Two zombie nurses stood at the perimeter of the party, interacting with guests when they approached.

Hyundai flaunted its 2013 Elantra GT at the Walking Dead party and wrapped the vehicle in the cover of the 100th issue of the series, designed by the series' artist Charlie Adlard.

On Saturday, Playboy recreated Bon Temps, Louisiana, the location of HBO show True Blood, in a 40,000-square-foot parking lot in the gaslamp district for a 1,500-person party.

The Liberty Science Center was one of the booths in the family pavilion and supplied kid-friendly educational demos throughout the weekend.

Ricoh Coliseum housed the Lake, containing more than one million gallons of Lake Ontario water. Guests could sign up for a free wakeboard lesson, paddle boat, canoe, or kayak ride. The edge of the Lake also featured a second seminar stage, where guests could learn about boat handling.