
Since it first launched in May 2002, the Tribeca Film Festival has grown from a five-day gathering of some 150,000 people to a 12-day event that offers more than 513 screenings and expects more than 400,000 attendees. To open this year's iteration, the organizers premiered Cameron Crowe's documentary The Union with a free live performance by Sir Elton John. Other live music included songs from Starr Duncan at the Tribeca Drive-In.
Photo: Jika González for BizBash
Astor Hours

A cocktail-focused event at the Public Theater on Thursday was hosted by in-house culinary expert Andrew Caramellini. As guests strolled through three different spaces—the Lobby, Joe’s Pub, and new lounge the Library—they could sample various cocktails, mini crab sandwiches, and margarita marshmallow pops (pictured).
Photo: Nadia Chaudhury/BizBash

Time Warner Cable handed out glow sticks to attendees of the Drive-In.
Photo: Victoria Will/Associated Press

The telecommunications company also sponsored Carl Skelton and Luke DuBois' "Sweet Stream Love's River" installation, which projected love notes from festival attendees onto the facade of the old Empire Stores building.
Photo: ©Jane Kratochvil Photography for the 2011 Dumbo Arts Festival
Target’s Fun and Fit in the City

Hosted by Guy Fieri, Target's kid-friendly, educational event on Saturday filled Basketball City with activities like a Carnival-sponsored obstacle course, Zumba lessons, and a giant foosball table. Children in attendance took home bags filled with healthy snacks.
Photo: Nadia Chaudhury/BizBash
Pepsi at San Pellegrino's Meatball Madness, New York City Wine & Food Festival

Pepsi, one of the festival's top tier sponsors, was present at Meatball Madness as well as a number of events throughout the weekend. At 82 Mercer, the soda brand created an eye-catching bar comprised of its new skinny cans.
Photo: Jika González for BizBash

This year's Village Halloween Parade
Photo: BizBash
Boston Pops Fireworks Spectacular

#2 Parade, Walk, Festival & Holiday Event
Hosting several hundred thousand people along the Charles River for a performance by the Boston Symphony Orchestra, the Boston Pops Fireworks Spectacular is Boston's annual Independence Day celebration. Next: July 4, 2013
Hosting several hundred thousand people along the Charles River for a performance by the Boston Symphony Orchestra, the Boston Pops Fireworks Spectacular is Boston's annual Independence Day celebration. Next: July 4, 2013
Photo: Stu Rosner