Nokia set up an unusual structure to house three nights of performances during the festival's Interactive portion. High Beam Events and SmartFusion built the inflatable tri-dome with 360-degree projections of custom branded content. During the music portion of SXSW, Nokia created a V.I.P. lounge inside the Fader Fort.
Photo: Kelly Knapp
Green Label Sound at SXSW
At Club DeVille on March 16, Mountain Dew promoted its Green Label Sound digital record label with performances inside a tent washed in green lighting. An activation with Instagram encouraged attendees to tag their photos with the hashtag #GLSSXSW and then see them projected throughout the show.
Photo: Matthew Reeves
AT&T Mobile App Hackathon at SXSW
AT&T gathered coders for an event at the Austin Convention Center March 9 and 10, testing their creative skills and inviting attendees to compete for a pot of $46,000 in prize money.
Photo: Courtesy of AT&T
Perez Hilton's "One Night in Austin" Party at SXSW
As part of his bash, Hilton present a check to the VH1 Save the Music Foundation. This year, 100 percent of the proceeds from ticket sales to "One Night in Austin" were donated to the charity organization.