2012 E3 Photos: Xbox Media Briefing
The Xbox E3 media briefing took to the Galen Center, with an attendance of more than 3,000 people, including broadcast, print, and online press, as well as partners, developers, and fans. The program was broadcast live and commercial-free on Spike TV, as well as streamed online and through the Xbox console via Xbox Live. At the center of the space was a 35-foot-wide high-definition projection screen flanked by five LED screens varying in shape and size, 11 high-definition plasmas, and a surrounding LED surface more than 10,000 pixels wide, for a total of 1,000 square feet of video screen. A curved floor LED screen that pushed the content into the audience, 300,000 watts of amplification, 120 speakers, and 510 lighting instruments contributed to the creation of a fully immersive experience.
Photo: Nadine Froger Photography