2012 E3 Photos: Xbox Media Briefing
The Xbox E3 media briefing took to the Galen Center, with an attendance of more than 3,000 people, including broadcast, print, and online press, as well as partners, developers, and fans. The program was broadcast live and commercial-free on Spike TV, as well as streamed online and through the Xbox console via Xbox Live. At the center of the space was a 35-foot-wide high-definition projection screen flanked by five LED screens varying in shape and size, 11 high-definition plasmas, and a surrounding LED surface more than 10,000 pixels wide, for a total of 1,000 square feet of video screen. A curved floor LED screen that pushed the content into the audience, 300,000 watts of amplification, 120 speakers, and 510 lighting instruments contributed to the creation of a fully immersive experience.
Photo: Nadine Froger Photography
2012 E3 Photos: Xbox Media Briefing
Microsoft executives presented new content and announcements, while developers from Ubisoft, Capcom, Treyarch, and other studios showcased live demos, exclusive videos, and new developments in gaming, entertainment, and fitness. Presenters included top executives from Electronic Arts and Nike, plus Joe Montana, Trey Parker and Matt Stone, and a surprise performance by Usher in celebration of Dance Central 3. Zed Ink was the experiential marketing agency executing the creative and production for the event, collaborating with the Xbox Global Marcom team, led by Mark Harper, Craig McNary, Michael Cole, and Beth Honebrink.
Photo: Nadine Froger Photography
2012 E3 Photos: 'Halo 4' Reception
One of the most exclusive parties of E3, the “E312 Halo 4” reception transformed the historic Exchange L.A. building with the look of an otherworldly, 26th-century starship interior, straight from the latest release in the Halo series. The reception included exclusive gaming that gave fans and members of the media a glimpse into the blockbuster title that will launch this fall. Themed food and drinks included “Dewey Decimators,” “Guilty Sparks,” and “Smorbs.” A Spartan-themed mission-control station was anchored by futuristic pops and galactic ephemera. Zed Ink was the experiential marketing agency executing creative and production for the event, with April McKee and Beth Honebrink from the Xbox Global Marcom team.
Photo: Nadine Froger Photography
E3's annual spectacle brings tech-heavy events, exhibits, and press conferences to downtown L.A.
Photo: Nadine Froger Photography
Microsoft Xbox 360 Press Briefing 2011
Known as one of the larger, more visually impressive events during the Entertainment Software Association's buzzy trade show, Microsoft's press briefing for its Xbox console regularly involves an immersive stage. Last year the show produced by Zed Ink and overseen by Microsoft's experiential marketing team had three functional demo stages and an eight-screen array with a central 40- by 22.5-foot high-definition screen. Held at the Galen Center, the gathering offered seating for 3,600, had a sound system with more than 250,000 watts of amplification, and was broadcast live and commercial-free on Spike TV, simulcast to Times Square, and streamed online.
Photo: Nadine Froger Photography
Twenty live taiko drummers entertained guests during the cocktail reception.
Photo: Robin Hill
