Each visitor to Nissan’s exhibit at the Geneva Auto Show received a badge embedded with an R.F.I.D. tag. Nissan provided iPads where guests could register the cards and link their Twitter and Facebook accounts. Then, each time the guest swiped the card at one of the 14 activation points, information would instantly post to those social networks.
Photo: Courtesy of Nissan
The photo booths superimposed different backgrounds and overlays such as "Electrowoman" as part of the Nissan Leaf messaging. The photos were instantly shared on the guest's social networks, creating what DwinQ C.E.O. Patrick Sweeney called “social media product placement,” which puts a brand’s logo and messaging right in the user's Facebook stream, rather than on the side in a feed.
Photo: Courtesy of Nissan
Guests swiped their R.F.I.D. badges before sitting for a picture in the photo booth. The system prompted them to approve the photo before it would post to their Facebook and Twitter accounts. Alternately, guests could opt to have the photo sent to their email.
Photo: Courtesy of Nissan
The GT Academy area was based on Nissan’s virtual-to-reality contest that allowed players of Sony’s Gran Turismo Playstation game to become race drivers. At the Geneva Show, Nissan set up simulation pods where guests could play the game and share a photo of the experience on their social networks.
Photo: Courtesy of Nissan
At each of the vehicle displays, guests could swipe their R.F.I.D. badge to share a photo of the car on Facebook and Twitter.
Photo: Courtesy of Nissan
Three social media walls displayed content being shared about Nissan on Facebook and Twitter.
Photo: Courtesy of Nissan
As a way to demonstrate the phone's "burst shot," a feature that takes three images a second, guests could throw a basketball while a staffer took photos. The photos were then printed out as a take-home item.
Photo: Theo Wargo/Getty Images for Samsung
A draped entryway created a welcoming environment from the main door of the convention center directly to the registration area.
Photo: Tony Brown/imijphoto.com for BizBash
The saxophonist silhouette adorned all the signage for the silent-auction tables.
Photo: Tony Brown/imijphoto.com for BizBash
Los Angeles Food and Wine
#1 Food, Wine & Hospitality Event (up from #10)
In 2012, Los Angeles Food and Wine festival, presented by Food & Wine magazine, returned for the second year to L.A. Live and other locations around town. After resigning from the Puck-Lazaroff Charitable Foundation last year (and splitting with the foundation’s 30-year-old American Wine & Food Festival), Wolfgang Puck was a part of the buzzy festival along with organizer Coastal Luxury Management, AEG, and Dick Clark Productions. Last year’s inaugural event brought close to $5 million for the city’s economy, and $400,000 for charity beneficiary St. Vincent’s Meals on Wheels. New executive director Caryl Chinn led the event this year. Next: August 2013
In 2012, Los Angeles Food and Wine festival, presented by Food & Wine magazine, returned for the second year to L.A. Live and other locations around town. After resigning from the Puck-Lazaroff Charitable Foundation last year (and splitting with the foundation’s 30-year-old American Wine & Food Festival), Wolfgang Puck was a part of the buzzy festival along with organizer Coastal Luxury Management, AEG, and Dick Clark Productions. Last year’s inaugural event brought close to $5 million for the city’s economy, and $400,000 for charity beneficiary St. Vincent’s Meals on Wheels. New executive director Caryl Chinn led the event this year. Next: August 2013
Photo: Barnaby Draper
