SAMSUNG

Tony Schubert and Event Eleven made use of a three-day load-in to build an 80- by 40-foot tent on the home’s tennis court, where four custom-built activation pods allowed guests to interact with the new device.

Toro y Moi and Kendrick Lamar entertained the intimate crowd of about 300.

The entryway for the New York event was a tunnel filled with smoke, projections, and audio. The sounds and images playing were of frustrated smartphone users, designed to contrast the setting inside.