Goodie Bag

During Lollapalooza weekend in Chicago, Gilt City hosted a summer pool party with a custom Havaianas bar. Guests could choose from a rainbow of colors to design their own pair of flip-flops.

At the 21st anniversary party for Fresh at Openhouse Gallery in July, the company built a gifting bar where guests could select products that have been introduced each year since the brand's beginnings. Packages were messengered to attendees the following day.

Beauty company Birchbox set up shop at Milk Studios in New York during Fashion Week, giving attendees the chance to curate their own boxes of beauty products, which were housed in candy dispensers.

In early April, attendees were sent a pre-arrival package that included a welcome note and a metal luggage tag.

There was also a post-conference Twitter contest that asked guests to write a haiku that summed up their experience at Engage!12. Winners received a “Withdrawal Kit” that included detox drinks, candies, and a countdown calendar to the next conference. (The lid of the container was printed with the winning tweets.)