
At the opening-night party, organizers helped attendees meet one another by having them play “Networking Bingo.” Guests had to gather Twitter handles of fellow attendees that met the criteria indicated in the 16 boxes on the card.
Photo: Courtesy of Social Media Marketing World

The second night of the conference, guests mingled as they played “social karaoke” while cruising around San Diego Bay aboard a 1,000-person yacht.
Photo: Courtesy of Social Media Marketing World

Other vendor-passed breakfast selections included compressed watermelon salad in cones, deviled eggs with bacon and smoked paprika, mini "St. Francis" quiches, assorted danishes, plus "super food" bubble smoothies in flavors such as pomegranate and honeydew.
Photo: Orange Photography

Colorful tubes held breakfast-smoothie shooters.
Photo: Natalie Jenks/Orange Photography

Guests also noshed on yogurt with fruit and granola. The miniature parfaits were passed on trays decked in cute, checkered napkins.
Photo: Gene X Hwang/Orange Photography