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PRODUCT LAUNCHING

January 15, 2015
Mandarin Oriental Hotel's Chinese New Year Celebration
Mandarin Oriental Hotel's Chinese New Year Celebration

In 2011, the Washington property hosted a Chinese New Year celebration, which included a live Buddha from Cast of Thousands. Painted in gold, the statuesque performer remained silent throughout the course of the evening, holding her pose while offering winks or a cheek for a kiss.

Photo: Neshan Naltchayan
Washington National Opera's Opera Ball
Washington National Opera's Opera Ball

The 2011 event took place at the chancery of the Embassy of the People’s Republic of China. Guests exited the ball through a tunnel of 999 red Chinese lanterns, symbolizing good fortune.

Photo: Tony Brown/imijphoto.com for BizBash
The Peninsula Chicago's 10th Anniversary Party
The Peninsula Chicago's 10th Anniversary Party

At the 2011 event, the theme on the terrace was "Chinese circus." Paper umbrellas festooned Kehoe Designs' central bar.

Photo: Dan Rest
The Peninsula New York’s 25th Anniversary Party
The Peninsula New York’s 25th Anniversary Party

On September 30, the New York property celebrated its milestone anniversary with a party for 600 guests. David Beahm Design handled production, giving the event a Chinese-carnival vibe. On the red carpet, a traditional Lion Dance accompanied by drums honored the hotel's Asian heritage.

Photo: BFA NYC
AT&T Best of Washington 2013
AT&T Best of Washington 2013

At the summertime event in Washington, a "Destination Asia" cart included shrimp and snow pea leaf dumplings, chicken dim sum, and miso-glazed pork belly with steamed buns.

Photo: Tony Brown/imijphoto.com for BizBash
'Condé Nast Traveler' Special Issue Launch at the Peninsula Chicago
'Condé Nast Traveler' Special Issue Launch at the Peninsula Chicago

At the event in March 2013, ballroom walls displayed moving projections of a colorful koi pond. The event celebrated Condé Nast Traveler's "Grand Tour of Asia Issue."

Photo: Courtesy of Fig Media
Futures Industry Association Expo CME Group Reception
Futures Industry Association Expo CME Group Reception

At the 2011 event in Chicago, a Chinatown-inspired food station held egg rolls, potstickers, chicken Kung Pao, and sesame soba noodles. Decor included golden statues and silky red linens with embroidered flowers.

Photo: Think Leigh Photography
Marklund's Top Hat Ball
Marklund's Top Hat Ball

At Marklund's Top Hat ball in 2010, the Chicago Signature Services placed baskets of shrimp chips and sesame breadsticks alongside traditional dinner rolls.

Photo: Barry Brecheisen for BizBash
C2 Catering Couture's Fortune Cookies
C2 Catering Couture's Fortune Cookies

In Toronto, C2 Catering Couture serves sugar bubbles filled with chocolate mousse and a fortune cookie. The dessert is served alongside a hammer to crack open the sphere.

Photo: Courtesy of C2 Catering Couture
Hanami After Dark
Hanami After Dark

In 2012, Hanami After Dark in Washington raised money for disaster relief in Japan by showcasing a Maguro-Kaitai ceremony, the traditional ritual of breaking down an entire 150-pound tuna for sushi. Master sushi chef Toru Oga of Oga’s Japanese Cuisine in Boston performed the rite, which involves custom-designed knives carefully carving the fish so no part is wasted.

Photo: Blonde Photo
Diffa's Dining by Design
Diffa's Dining by Design

At Diffa's Dining by Design in Chicago in 2012, an origami-like chandelier hung over the CS Interiors table designed by Kaufman Segal with Jesse Chicago. The table also had centerpieces filled with tightly rolled up magazine pages and arrangements of pink and peach roses.

Photo: Barry Brecheisen for BizBash
Capital C Holiday Party
Capital C Holiday Party

At Capital C's holiday party in Toronto in 2010, a Chinese pagoda provided a backdrop to the bar where servers from the Martini Club offered cocktails with names like the Kublai Khan, Geisha's Pleasure, and Cin Sin.

Photo: Nikki Leigh McKean for BizBash
Sixth Annual Pink Tie Party
Sixth Annual Pink Tie Party

In 2012, the centennial celebration of the National Cherry Blossom Festival—which honors the relationship between Japan and the United States—kicked off with the Pink Tie Party at Washington's Mayflower Renaissance Hotel. A paper cherry blossom tree served as the focal point of the entryway.

Photo: ImageLinkPhoto.com
Miami Jazz on the Bay
Miami Jazz on the Bay

In 2008, a Japanese-theme V.I.P. tent was set up at Peacock Park in Coconut Grove for sponsors of the annual Miami Jazz on the Bay concert series to enjoy the music. An arched wooden bridge lined with tropical plants and miniature koi ponds led guests into the space.

Photo: Galina Vitols
Absolut Wild Tea Launch Party
Absolut Wild Tea Launch Party

In Chicago, the 2011 launch for Absolut's Wild Tea vodka had an Asian-meets-Nordic theme. Outside the main room, an area filled with vines, Asian lanterns, and palm leaves evoked the setting in the product's creative collateral.

Photo: Josh Sears
Art for Life East Hampton Benefit
Art for Life East Hampton Benefit

The 2011 event had a color scheme inspired by the robes of Buddhist monks. The saffron, orange, and magenta hues continued in the dinner tent, where Great Performances catered a meal that included a vegan first course.

Photo: Courtesy of Rush Philanthropic Arts Foundation
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Sport Beach ran for four days during the Cannes Lions Festival of Creativity in June in Cannes, France.
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WorldPride D.C. took place May 17-June 8.
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WorldPride DC: How Event Organizers Created a Safe Space for the LGBTQ+ Community in the Nation's Capital
Spanning several rooms of the Mercer Labs Museum of Art and Technology in New York City, a recent Don Julio experience allowed visitors to step inside tech-driven installations that were powered by cinematic projections, 4D spatial audio, and evocative scents like the warm aromas of roasted agave and rich oak. See more: See Inside This High-Tech, Multisensory Experience from Don Julio
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On the balcony, Wicker Park was represented by snacks such as Brussels sprout salads served in fruit cartons; there was also a 'Hipster Dawgs' station serving artisan lamb sausage with smoked tomato jam, caramelized onion, and pickle relish.
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See Inside Sport Beach—The Game-Raising Activation That Had Everyone Talking at Cannes Lions
Stagwell's buzzy experience returned for a third year, its biggest build yet.
Sport Beach ran for four days during the Cannes Lions Festival of Creativity in June in Cannes, France.
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WorldPride DC: How Event Organizers Created a Safe Space for the LGBTQ+ Community in the Nation's Capital
The massive celebration was a challenge for many reasons, but the global Pride event was still authentically D.C. Hear from organizers at Destination DC and Capital Pride Alliance.
WorldPride D.C. took place May 17-June 8.
Event Tech & Tools
Event Tech Check: Cool New Tools for Attendee Engagement, Destination Sourcing, and More
BizBash takes a deep dive into the newest tech solutions for events of all types, plus the latest must-know industry news.
Spanning several rooms of the Mercer Labs Museum of Art and Technology in New York City, a recent Don Julio experience allowed visitors to step inside tech-driven installations that were powered by cinematic projections, 4D spatial audio, and evocative scents like the warm aromas of roasted agave and rich oak. See more: See Inside This High-Tech, Multisensory Experience from Don Julio
Brands & Event Pros
Industry Innovators 2025: 10 Brands That Took Experiential Marketing to a Whole New Level
These companies broke through the noise with creative activations, events, and experiences that engaged attendees, fans, and consumers.
2025 Industry Innovators Article Image Brands
Opinion & Experts
Top Trending Stories on BizBash: June 2025
Wondering what the rest of the industry is up to? Here, BizBash offers a peek over the fence at what other event profs have been reading this month.
Hennessy returned to Gov Ball with its revamped Hennessy Highline. Festivalgoers stopped by for live mural paintings, DJ sets between performances, custom photo ops, and an interactive claw machine where fans lined up for a shot at exclusive Hennessy premiums, as well as cocktails like the Henny-Rita, Hennessy Berry Mojito, and Hennessy Pineapple. See more: Gov Ball 2025: 25+ Eye-Catching Brand Activations From the NYC Music Festival
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Cannes Lions 2025: 90+ Bold Builds and Big Ideas From the French Festival of Creativity
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Industry Innovators 2025: Sephora
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Sports
Fanatics Fest 2025: This Mega Celebration of Sports Fandom Returned For a Bigger, Bolder Second Year
Industry Insiders
Inside the Build: How Bellagio Fountain Club Delivers F1® Weekend’s Most Luxurious Hospitality Experience
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Cannes Lions 2025: 90+ Bold Builds and Big Ideas From the French Festival of Creativity
LinkedIn, Spotify, Canva, Pinterest, Meta, and dozens of other top brands showed up in a big way at the world’s most creative week. Take a look inside their splashy activations.
LinkedIn's Rooftop & Studio
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Fanatics Fest 2025: This Mega Celebration of Sports Fandom Returned For a Bigger, Bolder Second Year
The second-ever Fanatics Fest was a championship-size arena where $200 million in memorabilia and countless celebrity sightings meshed with high-energy activations and experiences that nodded to the culture and swagger of NYC.
The second-ever Fanatics Fest returned to New York City’s Jacob K. Javits Center June 20-22.
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9 New Venues in Chicago for Summer 2025 Meetings and Events
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The Talbott Hotel
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The Future of Meetings Is in Cincy
Cincy is redefining what's next in meetings and events.
Downtown Cincinnati's $240 million reimagined Duke Energy Convention Center
Experiential Marketing, Activations & Sponsorships
Block Party: See How Minecraft Was Transformed Into an IRL Video Game
The popular game has been turned into an interactive in-person experience that just opened in Canada.
Visitors embark on a rescue mission with a team of fellow Minecrafters.
United States
7 Event Venues in St. Louis That Will Wow Attendees
From an architectural playground and museum to a luxury hotel, visitors are sure to be pleasantly surprised.
1. City Museum
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