Also incorporated into the color scheme were the outfits the waitstaff wore. SPEC worked with Mary Giuliani Catering to execute the idea, which had male servers in white shirts with red bow ties and suspenders.
Photo: Nicholas Hunt/PatrickMcMullan.com
Christian Dior Haute Couture Fall/Winter 2013 Show
One million flowers blanketed the walls of Christian Dior's July show during Paris Fashion Week. The Bureau Betak-event included a room covered with red roses.
Photo: Courtesy of Dior
At the Zing vodka launch, the press wall took the form of a hedge with 2,000 roses spelling out the brand's name.
Photo: Sean Twomey/2me Studios
Inside, the entrance was covered with orange flowers and decorated with letter decals to spell out the event's official name, PRE.
Photo: Davide De Pas
Tables decorated with fresh floral arrangements also served as a reminder of the event's official hashtag.
Photo: Carolyn Curtis/BizBash
Cocktails
For the Toronto launch party for Cadillac's 2014 ELC electric car, guests could sip a futuristic drink: a cocktail with the car's logo stenciled atop in silver edible dust.
Photo: Kevin Gonsalves
Fruit
Hard-surfaced fruit makes for a healthy snack—and an unexpected place for a brand logo. Fun to Eat Fruit creates the logos using safe-to-eat, custom images without bruising or puncturing the skin.
Photo: Rick Bouthiette Photography
Elevator Doors
At an event called Hotel Thrillist, Thrillist took over an entire San Diego hotel for a weekend in September. The rebranding included elevator wrapping with the event's logo.
Photo: Courtesy of Thrillist
