Arrivals

At Warner Brothers Television Group's party to celebrate the opening of the studio’s new exhibit, "Television: Out of the Box," the arrivals carpet was striped to look like TV color bars.

Although Wednesday night also saw screenings at the AMC Empire and the AMC Loews Lincoln Square, the Clearview's Ziegfeld Cinema served as the site of the official premiere. Sony Pictures Entertainment and 15/40 Productions created the arrivals set up, using a black carpet with the movie's logo as the most striking visual.

Similar to last year's event, organizers created a large topiary depicting the MoMA and Cartier logos to serve as the backdrop in the arrivals area.

The entryway for the New York event was a tunnel filled with smoke, projections, and audio. The sounds and images playing were of frustrated smartphone users, designed to contrast the setting inside.

As a fun way to incorporate color, and to serve as a step-and-repeat, organizers built a wall-like structure which displayed the World's Best Award winners.

At the Zing vodka launch, the press wall took the form of a hedge with 2,000 roses spelling out the brand's name.

At the reception desk facing the elevator, three "judges" scored guests as they arrived.

Silver-toned Fox letters stood at the step-and-repeat entrance for talent on Fig Street.

Vincent Drolet of Circo de Bakuza wanted to create a buffer zone between the real world and the event's surreal setting. At the entrance, guests walked through a curtain and were greeted with a projection of an eye that opened and closed. "We wanted to give them the feeling of walking into a cloud," said Drolet.

For consistent brand messaging, the event's organizers placed strips of Kate Young for Target carpeting over the venue's existing steps, which were side lit with spotlights for an extra bit of fashionable flair.