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light festival

March 29, 2015
HBO’s Game of Thrones’ SXSWesteros
HBO’s Game of Thrones’ SXSWesteros

HBO’s SXSWesteros house promoted the cable network's hit series Game of Thrones and featured an interactive sword-playing game where attendees used Bluetooth-enabled swords to hit targets on a screen. Before the activity, participants posed for photos that were then incorporated into the game.

Photo: Nadia Chaudhury/BizBash
Thought-provoking social media prompts covered coffee cups served at TED's Social Spaces.
Thought-provoking social media prompts covered coffee cups served at TED's Social Spaces.
Photo: Ryan Lash/TED
Emily Weiss, founder of beauty site Into the Gloss, hosted a sit-down fireside chat with Andy Dunn, C.E.O. of Bonobos, as part of the Real Talk series.
Emily Weiss, founder of beauty site Into the Gloss, hosted a sit-down fireside chat with Andy Dunn, C.E.O. of Bonobos, as part of the Real Talk series.
Photo: Sarah Jacobs
The Northside Innovation conference brought a number of speakers to discuss a variety of topics, including the “Building and Growing America’s Best Comedy” panel.
The Northside Innovation conference brought a number of speakers to discuss a variety of topics, including the “Building and Growing America’s Best Comedy” panel.
Photo: Max Branigan
Festivalgoers, many of whom were already entrepreneurs, could step inside MasterCard's Priceless Elevator and deliver 60-second pitches for business ideas. Judges reviewed the pitches and selected two finalists each day as well as one grand-prize winner. The grand-prize winner of $15,000 was Vendedy, an online mobile marketplace that connects travelers to local street vendors.
Festivalgoers, many of whom were already entrepreneurs, could step inside MasterCard's Priceless Elevator and deliver 60-second pitches for business ideas. Judges reviewed the pitches and selected two finalists each day as well as one grand-prize winner. The grand-prize winner of $15,000 was Vendedy, an online mobile marketplace that connects travelers to local street vendors.
Photo: Jane Bruce
The expo, held in Williamsburg's McCarren Park, included tech entrepreneurs and their products like Push for Pizza. The app lets users order a cheese or pepperoni pizza from local joints.
The expo, held in Williamsburg's McCarren Park, included tech entrepreneurs and their products like Push for Pizza. The app lets users order a cheese or pepperoni pizza from local joints.
Photo: Jane Bruce
Using Talkspace’s app, attendees were able to text with a licensed therapist within large, immersive therapy meeting bubbles outside the expo.
Using Talkspace’s app, attendees were able to text with a licensed therapist within large, immersive therapy meeting bubbles outside the expo.
Photo: Jane Bruce
The festival included eight outdoor concerts, including several free shows at McCarren Park.
The festival included eight outdoor concerts, including several free shows at McCarren Park.
Photo: Cole Giordano
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