'Ocean Drive's Sun Covered Pool Party

Guests at Ocean Drive's Sun Covered pool party played oversize Jenga.
Photo: World Red Eye

Ideal for company picnics and outdoor festivals, the mobile zip line from NY Party Works lets guests of all ages fly overhead. The line from the New York-based company accommodates two people at a time and travels at 21 miles per hour and as high as 300 feet. The zip line’s spring-based system slows down the landing, using a hydraulic decelerator to lower the thrill-seeker to the ground. The zip line is currently permitted for events in New York, New Jersey, Connecticut, and Pennsylvania. Pricing, including staff, is from $3,795 for four hours.
Photo: Courtesy of Extreme Engineering

The Nutella logo was splashed on games and activities, including a beanbag toss.
Photo: Brian Ach/AP Images for Nutella

In honor of the fruit-flavored vodkas, a giant board of tic-tac-toe used cutout citrus slices as pieces.
Photo: Michael Simon/StarTraksPhoto.com

At Variety's Power of Youth event, a larger-than-life game of Connect Four tested guests' strategy skills.
Photo: Rich Polk/Getty Images for Variety
Gilt City Hamptons House

In addition to a branded bar and keg area by the pool, sponsor Amstel Light also provided gaming equipment. In contrast, pomegranate juice brand Pom Wonderful co-hosted morning yoga sessions with Exhale Spa. Apparel brand Trovata provided dresses for the waitstaff and Bonobos hosted trunk shows.
Photo: Neil Rasmus/BFAnyc.com
Glow-in-the-Dark Boccie

Guests played glow-in-the-dark boccie at Absolut's launch of its Orient Apple flavor in New York.
Photo: Gustavo Campos