step and repeat walls

At PopSugar and ShopStyle's Cabana Club, which took over the Avalon hotel, an open step-and-repeat wall trailed with succulents and greenery. The geometric moif also allowed for organizers to swap out logos for the various events that took place in the space over the course of the weekend.

In Dolce Vita's area, a colorful floral wall bore a subtle representation of the brand's name. It also encouraged social media sharing for guests, who were rewarded for their posts with a free pair of sandals.