Freightliner Product Launch
On May 5, Freightliner pulled off a dramatic product launch for its Inspiration Truck. Using the historic Hoover Dam as a massive projection screen, the truck producer displayed a presentation of video and imagery that told the story of the brand and its milestones. Hoover Dam became a screen the size of nine football fields for the stunt.
Photo: Courtesy of OSK Marketing & Communications
Positioned half a mile away, 60 projectors at 26,000 watts each projected the show onto the dam.
Photo: Courtesy of OSK Marketing & Communications
