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Cool Ideas

July 30, 2015
Matthew Parker Events crafted lighting fixtures for a speakeasy-themed wedding using hats from a party supply store, decorative ribbon, corded wire, and filament bulbs.
Matthew Parker Events crafted lighting fixtures for a speakeasy-themed wedding using hats from a party supply store, decorative ribbon, corded wire, and filament bulbs.
Photo: Yvonne Wong
In Los Angeles last May, nearly 300 artists and art patrons celebrated the Santa Monica Museum of Art’s 25th anniversary at the museum's second annual Precognito gala dinner. Table numbers were painted directly onto the white paper tablecloths.
In Los Angeles last May, nearly 300 artists and art patrons celebrated the Santa Monica Museum of Art’s 25th anniversary at the museum's second annual Precognito gala dinner. Table numbers were painted directly onto the white paper tablecloths.
Photo: Vince Bucci
For a wedding produced by AaB Creates at the Altman Building in 2012, the table numbers popped out of the pages of open books. The numbers were carved out of the books' pages using an X-Acto knife.
For a wedding produced by AaB Creates at the Altman Building in 2012, the table numbers popped out of the pages of open books. The numbers were carved out of the books' pages using an X-Acto knife.
Photo: Dave Robbins Photography
Table numbers were printed on mock pieces of matzo.
Table numbers were printed on mock pieces of matzo.
Photo: Robin Subar Photography
12. Make Them Selfie-Friendly
12. Make Them Selfie-Friendly
It's no secret that guests want to photograph themselves—and their friends—for their social media profiles. So if you put your message right in their field of view, you'll capture their attention—and social media impressions. At Prive Salon in Los Angeles for the Colgate Optic White beauty bar ahead of the Golden Globes, handles and hashtags decked mirrors.
Photo: Alesandra Dubin/BizBash
A 20-foot-long interactive wall of letters in the lobby gave guests an opportunity to create words.
A 20-foot-long interactive wall of letters in the lobby gave guests an opportunity to create words.
Photo: Tony Brown/Imijination Photography for BizBash
At Gensler and Herman Miller's vignette, the dining table was surrounded by walls covered in thousands of Hershey's Kisses wrapped in purple foil. Attendees were invited to take one as a symbol of the 'many hands it takes to spark positive change.'
At Gensler and Herman Miller's vignette, the dining table was surrounded by walls covered in thousands of Hershey's Kisses wrapped in purple foil. Attendees were invited to take one as a symbol of the "many hands it takes to spark positive change."
Photo: Nadia Chaudhury/BizBash
Robin Hood Foundation's Gala
Robin Hood Foundation's Gala
To highlight the event's focus on children and fund-raising for a charter school, the 2006 Robin Hood Foundation gala had giant chalkboards in the reception area set up in New York's Jacob K. Javits Convention Center. David Stark sketched local landmarks and iconic scenes on the walls, and, during the event, guests could add their own designs with chalk provided in bowls on the cocktail tables.
Photo: Susie Montagna
Sun Protection at the Ready
Sun Protection at the Ready

At Lacoste's Coachella pool party in the blazing desert sun, cigarette-style girls, clad in Lacoste gear, passed Kiel's sun-protection products.

Photo: Joe Scarnici/Getty Images for Lacoste
The American Express name appeared on the top and bottom of the flip-flops given to each guest.
The American Express name appeared on the top and bottom of the flip-flops given to each guest.
Photo: Kayla Hernandez for BizBash
Latest in Home
Sport Beach ran for four days during the Cannes Lions Festival of Creativity in June in Cannes, France.
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WorldPride D.C. took place May 17-June 8.
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WorldPride DC: How Event Organizers Created a Safe Space for the LGBTQ+ Community in the Nation's Capital
Spanning several rooms of the Mercer Labs Museum of Art and Technology in New York City, a recent Don Julio experience allowed visitors to step inside tech-driven installations that were powered by cinematic projections, 4D spatial audio, and evocative scents like the warm aromas of roasted agave and rich oak. See more: See Inside This High-Tech, Multisensory Experience from Don Julio
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Event Tech Check: Cool New Tools for Attendee Engagement, Destination Sourcing, and More
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Michael Breach's latte art inspires guests to snap photos and share them on social media networks.
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Glenwood Hot Springs
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Tod's creative director Alessandra Facchinetti (left, with actress Mamie Gummer) used a custom farm stand to showcase loafers paired with color-coordinated produce baskets at a luncheon in the Hamptons.
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More in Home
Sports
See Inside Sport Beach—The Game-Raising Activation That Had Everyone Talking at Cannes Lions
Stagwell's buzzy experience returned for a third year, its biggest build yet.
Sport Beach ran for four days during the Cannes Lions Festival of Creativity in June in Cannes, France.
New York
12 New Venues in New York for Summer 2025 Meetings and Events
Take a peek at these buzzworthy restaurants, hotels, meeting and event spaces, and more recently opened in New York.
Event Space at SUMMIT One Vanderbilt
Event Production & Fabrication
WorldPride DC: How Event Organizers Created a Safe Space for the LGBTQ+ Community in the Nation's Capital
The massive celebration was a challenge for many reasons, but the global Pride event was still authentically D.C. Hear from organizers at Destination DC and Capital Pride Alliance.
WorldPride D.C. took place May 17-June 8.
Event Tech & Tools
Event Tech Check: Cool New Tools for Attendee Engagement, Destination Sourcing, and More
BizBash takes a deep dive into the newest tech solutions for events of all types, plus the latest must-know industry news.
Spanning several rooms of the Mercer Labs Museum of Art and Technology in New York City, a recent Don Julio experience allowed visitors to step inside tech-driven installations that were powered by cinematic projections, 4D spatial audio, and evocative scents like the warm aromas of roasted agave and rich oak. See more: See Inside This High-Tech, Multisensory Experience from Don Julio
Brands & Event Pros
Industry Innovators 2025: 10 Brands That Took Experiential Marketing to a Whole New Level
These companies broke through the noise with creative activations, events, and experiences that engaged attendees, fans, and consumers.
2025 Industry Innovators Article Image Brands
Opinion & Experts
Top Trending Stories on BizBash: June 2025
Wondering what the rest of the industry is up to? Here, BizBash offers a peek over the fence at what other event profs have been reading this month.
Hennessy returned to Gov Ball with its revamped Hennessy Highline. Festivalgoers stopped by for live mural paintings, DJ sets between performances, custom photo ops, and an interactive claw machine where fans lined up for a shot at exclusive Hennessy premiums, as well as cocktails like the Henny-Rita, Hennessy Berry Mojito, and Hennessy Pineapple. See more: Gov Ball 2025: 25+ Eye-Catching Brand Activations From the NYC Music Festival
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Experiential Marketing, Activations & Sponsorships
Cannes Lions 2025: 90+ Bold Builds and Big Ideas From the French Festival of Creativity
Brands & Event Pros
Industry Innovators 2025: Sephora
Brands & Event Pros
Industry Innovators 2025: 10 Brands That Took Experiential Marketing to a Whole New Level
Experiential Marketing, Activations & Sponsorships
50 Cool Event Ideas You May Have Missed From Liquid I.V., Martha Stewart, Foot Locker, and More
Innovators
Industry Innovators 2025: Netflix
Brands & Event Pros
Industry Innovators 2025: Chase
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Cannes Lions 2025: 90+ Bold Builds and Big Ideas From the French Festival of Creativity
LinkedIn, Spotify, Canva, Pinterest, Meta, and dozens of other top brands showed up in a big way at the world’s most creative week. Take a look inside their splashy activations.
LinkedIn's Rooftop & Studio
Sports
Fanatics Fest 2025: This Mega Celebration of Sports Fandom Returned For a Bigger, Bolder Second Year
The second-ever Fanatics Fest was a championship-size arena where $200 million in memorabilia and countless celebrity sightings meshed with high-energy activations and experiences that nodded to the culture and swagger of NYC.
The second-ever Fanatics Fest returned to New York City’s Jacob K. Javits Center June 20-22.
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9 New Venues in Chicago for Summer 2025 Meetings and Events
Take a peek at these buzzworthy restaurants, hotels, meeting and event spaces, and more recently opened in Chicago.
The Talbott Hotel
Sponsored
The Future of Meetings Is in Cincy
Cincy is redefining what's next in meetings and events.
Downtown Cincinnati's $240 million reimagined Duke Energy Convention Center
Experiential Marketing, Activations & Sponsorships
Block Party: See How Minecraft Was Transformed Into an IRL Video Game
The popular game has been turned into an interactive in-person experience that just opened in Canada.
Visitors embark on a rescue mission with a team of fellow Minecrafters.
United States
7 Event Venues in St. Louis That Will Wow Attendees
From an architectural playground and museum to a luxury hotel, visitors are sure to be pleasantly surprised.
1. City Museum
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